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Snapchat says it’s helped over 1 million people register to vote

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Katie Conner
2020-10-01 10:42:59


Snapchat is helping users vote.

Angela Lang/CNET

This story is part of Elections 2020, CNET’s coverage of the run-up to voting in November.

Snapchat has helped over 1 million people register to vote in its app this year, said a Snap spokesperson on Thursday. The popular app, known for is disappearing messages and face filters, estimates 56% of the people it helped register this year are first-time voters and nearly 65% are between the ages of 18-24.

For the 2020 election, Snap says it’s created tools to help people register to vote, learn about voting options and make a plan to cast their ballot.

“Historically, most voters registered through Snapchat actually vote,” said a Snap spokesperson, adding that 57% of the more than 450,000 people Snap helped register for the 2018 midterms actually cast a ballot.

Throughout October, Snapchat says it’ll help its users follow through on voting with its new tool Before You Vote, which will help the Snapchatters decide if they should vote by mail and find their polling location. The company will also provide a voting checklist in the user profiles, as well as let them know when the deadline is for voting early.

The voter registration milestone was earlier reported by Axios

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