Meta and the UFC are teaming up on a UFC-themed experience in Horizon Worlds

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Jay Peters
2023-08-02 20:27:25

Meta logo on a blue background
Image: Nick Barclay / The Verge

Meta and the UFC are working together to make a special UFC-themed experience in Meta’s Horizon Worlds social VR platform, according to a Meta blog post on Wednesday.

In the UFC zone, you’ll be able to watch 4K, 180-degree streams of fights, socialize with other players about UFC, see a virtual recreation of the Octagon, and compete in in-world games to get “exclusive unlockable rewards” and eventually become “a UFC Hall of Famer.” It’s set to launch sometime in November.

I’m not a UFC fan, so I don’t think I’ll be spending much time in the zone. But the dedicated UFC space in Horizon Worlds is just one of a growing number of tailored experiences from Meta to try and get people to hang out on the platform. (It’s reportedly struggled to…

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