Apple paying OpenAI with exposure, not money

Apple and OpenAI have a mutual partnership

While it appears that this is the arrangement for now, it could change into a kind of revenue share deal in the future. Apple is talking with other LLM providers like Google to give customers more options. Eventually, Apple will likely make a cut of any monetization options offered by third-party LLMs.

Every call to ChatGPT has to be authorized by the user, and OpenAI has said it isn’t collecting any data about requests from Apple users. While an account isn’t required and the feature is free, premium ChatGPT users can connect their accounts for more advanced options.