LG’s B4 OLED TV just got a monumental price cut

Upgrade your TV in time for the summer of sport and experience everything from the Olympics to Wimbledon as if you were there.

Save a massive £600 and get the 55-inch LG B4 4K Ultra HD OLED Smart TV for just £999 from AO. Plus if you’re an AO member you can save an extra £50 and get delivery, installation and existing TV removal for free. 

The 55-inch LG B4 Smart TV boasts lifelike and vivid colours, crisp audio and impressive connectivity, making it an ideal choice for most households.

Thanks to LG’s self-lit OLED panel, the picture is much clearer, brighter and boasts a stunning contrast when compared to LED backlit TVs. The LG B4 is also fitted with Dolby Vision, delivering realistic colour which automatically adjusts the brightness levels depending on the scene. 

With Dolby Atmos technology, audio is spread throughout the room to offer a truly immersive viewing experience, regardless of whether you’re watching the latest action blockbuster, period drama or the Euros final.

The LG B4 is an especially versatile device as it not only supports all types of TV content but it also assists with seamless gaming too. With a 120Hz refresh rate and HDR, gamers can guarantee a smooth and detailed experience, plus auto low latency mode ensures that response times are infinitesimal. 

Not sure what you want to watch? The WebOS interface lets you seamlessly switch between live TV, apps and external devices with minimal delay, so you can quickly find your next favourite series. Download the LG Smart app on your smartphone to conveniently control your TV wherever you are. 

If you’re looking for an impressive home entertainment upgrade but don’t want to pay a premium price then this offer on the LG B4 Smart TV is perfect for you. With £600 off the RRP, you’d be hard-pressed to find a more generous home entertainment deal this summer.