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Do bad game reviews matter and can a bad review affect sales? Can a review score affect the sales numbers of a game?
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67 Likes
Do bad game reviews matter and can a bad review affect sales? Can a review score affect the sales numbers of a game?
Source Link
I created this video in part as a response to the video Alanah Pearce posted with a similar title. I didn't intend it to be a retort, I genuinely didn't know what my research would turn up. Also, I wasn't able to speak to anyone in games media to find out if they have ways of measuring the impact their reviews have. So while I'm confident that my findings are accurate, there's likely more to this story. If you found this intriguing, I'd definitely recommend checking out Alanah's video for a different perspective.
I'm baffled and disappointed this channel does not have more views given the quality of the content you're putting out.
Bump
Even though I'll read some of the reviews, I never really take them into full whenever I'm interested in purchasing a specific game because I want to be able to form my own solid unbiased opinion and not having others do so for me. Heck you never really know, you could like a game the majority of reviewers disliked or downright dislike a game many people enjoyed/loved.
Hey Goukigod, any chance of you coming back to GTA Online? Do you still have an interest in the cars and customizations the game offers?
Great video, very professional.
3:57 This is what people without Adblocker see when browsing? Yikes.
Great Video. Very Informative.
I'd say the online reviews can influence me either way, but just because someone says a game is good, or it gets a 9/10 type of score, doesn't mean I'll pick it up. Even if it's a game from a genre I love, doesn't mean that I'll like the game itself.
When checking out a title I like to get reviews from different reviewers in order to get a more nuanced understanding of a game before my potential purchase.
Usually if every reviewer loves a game, you know something's usually off.
Maneater is a good example, every YouTube reviewer loved the game except a small minority like "worthabuy" which where the only people to point out that 40 bucks for a 15 hr experience with only three missions thrown on rotation through 7 areas was borderline insanity.
The last of us was hailed by the "official" reviewers as a master piece while many other independent described it as the seriously flawed sequel it actually was.
As a result the misses and I, who both loved The last of us plus the dlc, skipped TLOU 2 and I saved my money for almost flawless PS4 swan song Ghost of Tsushima
Excellent work.
TLOU2 was review bombed by a bunch of neckbeared gamers who hate the game because the villain is a woman who is strong.
Imo, reviews are most effective at convincing people after a game's been out for a while. Using tlou 2 as an example (since it's in the thumbnail), the hype + ip brand behind it meant that the week 1 sales were gonna be absurdly high, regardless of how many people were criticizing it (in other words, the people who were gonna buy the game no matter what). As you saw in one of the articles, week 2 sales drop dramatically as reviews started to propagate and convey the message of "the game isn't good". I wouldn't be surprised if a remaster comes out for the ps5 and the sales aren't as impressive as it's ps4 counterpart because at that point everyone has the reviews to backup their decision making. And even if you don't look at tlou2, if you're looking at an old game that's a few years old, where there's no more marketing on it, you're much more likely to rely on reviews in order to make a decision.
In short, the importance of reviews seems to grow with the age of a game, having less effect on day 1 and being much more important after several months or years.
Personally, I always look at reviews from reviewers I trust before purchasing a game, or even pirating an older game. I’d rather not waste my time on something I won’t have fun with.
I’m fine with missing out a potentially great games that just didn’t get good reviews (for one reason or another). If they are really that great I’m sure I will be recommend them by one of my many groups of friends.