![Pioneer [Blu-ray]](https://techcratic.com/wp-content/uploads/2024/11/81EmJG9mivL._SL1500_-360x180.jpg)
![Matekxy for Tesla Model Y/3 Center Console Organizer Tray, [Perfectly Tidy] [Built-in…](https://techcratic.com/wp-content/uploads/2024/11/71gbH-x8cSL._AC_SL1500_-360x180.jpg)
![Alien Stickers [200pcs] UFO Stickers for Teen, Vinyl Water Bottles Waterproof Stickers for Laptop Guitar Scrapbook Skateboard Stickers](https://techcratic.com/wp-content/uploads/2024/11/91DUuGusXeL._AC_SL1500_-360x180.jpg)
Justin Carter
2024-08-14 12:31:59
www.gamedeveloper.com
As the game industry is becoming embroiled in the current and potential use of generative AI, Unity CEO Matt Bromberg is “less focused” on it at the moment.
Speaking with VentureBeat, he said the engine maker is prioritizing “how we can help customers make games more efficiently and less expensively.” While he believes genAI can help with that, there’s bigger concerns than the controversial technology.
“Unity is agnostic to the derivation of the 3D asset. It can be created in AI,” he said. “When you make games, you ingest your assets into the engine and then you start building. We’re interested in that moment and everything that comes after.”
Companies like EA and Microsoft have touted the potential of generative AI as a much-needed assist to game development. Bromberg shares that same belief, clearly, but he also figures that making games will always be the process’ biggest “pain point.”
In theory, pre-made engines like Unity and Godot can reduce that friction, genAI or no. He believes the former is “uniquely positioned” to help by obfuscating engine complexity and the larger development process.
However, he didn’t dismiss genAI’s potential, either. He believes the technology will eventually have a “meaningful impact” on software, even if the bubble inevitably pops. “That’s true of games and anything else,” he acknowledged.
There’s a “challenge” for developers of blockchain games, which haven’t gone mainstream, Bromberg continued. Focusing on monetization has hurt the genre more than helped it, but that’s also an issue he thinks will be solved over time.
“In the game industry, you can always depend on people to innovate their way into new things. It’s probably just a matter of time, but I haven’t seen it yet.”
Bromberg’s full interview with VentureBeat, which also covers topics like executives communicating with audiences and dictating platform support, can be read here.
Support Techcratic
If you find value in our blend of original insights (Techcratic articles and Techs Got To Eat), up-to-date daily curated articles, and the extensive technical work required to keep everything running smoothly, consider supporting Techcratic with Bitcoin. Your support helps me, as a solo operator, continue delivering high-quality content while managing all the technical aspects, from server maintenance to future updates and improvements. I am committed to continually enhancing the site and staying at the forefront of trends to provide the best possible experience. Your generosity and commitment are deeply appreciated. Thank you!
Bitcoin Address:
bc1qlszw7elx2qahjwvaryh0tkgg8y68enw30gpvge
Please verify this address before sending any funds to ensure your donation is directed correctly.
Bitcoin QR Code
Your contribution is vital in supporting my efforts to deliver valuable content and manage the technical aspects of the site. To donate, simply scan the QR code below. Your generosity allows me to keep providing insightful articles and maintaining the server infrastructure that supports them.
Privacy and Security Disclaimer
- No Personal Information Collected: We do not collect any personal information or transaction details when you make a donation via Bitcoin. The Bitcoin address provided is used solely for receiving donations.
- Data Privacy: We do not store or process any personal data related to your Bitcoin transactions. All transactions are processed directly through the Bitcoin network, ensuring your privacy.
- Security Measures: We utilize industry-standard security practices to protect our Bitcoin address and ensure that your donations are received securely. However, we encourage you to exercise caution and verify the address before sending funds.
- Contact Us: If you have any concerns or questions about our donation process, please contact us via the Techcratic Contact form. We are here to assist you.
Disclaimer: As an Amazon Associate, Techcratic may earn from qualifying purchases.
