2024-09-20 07:00:00
www.extremetech.com
This week in September is the same period when Nvidia launched its Ampere and Ada Lovelace GPUs in 2020 and 2022, but it doesn’t appear the company will be repeating that effort. That’s frustrating for folks interested in upgrading, but it does seem like an Nvidia launch is at least on the horizon. According to a new report, Nvidia will begin to end production of its flagship RTX 4090 GPU in October, meaning the launch of its successor can’t be too far behind.
Nvidia has previously stated the RTX 50-series would launch in 2025, which bucks the two-year cadence the company was keeping between launches, leaving some folks optimistic that one would happen soon. That might not be the case, though, as a new post on the Chinese site Board Channels states Nvidia is ending production of the RTX 4090 and its Chinese counterpart—the RTX 4090D—next month, according to Wccftech. The move will give its partners one last chance to order cards for retail channels, and when those are sold, that’ll be all she wrote for the 4090.
It’ll be interesting to see if the RTX 5090 is any bigger than the 4090, which is already too big for some cases.
Credit: Nvidia
Nothing has been confirmed regarding the demise of the RTX 4090, but since Nvidia will likely announce Blackwell GeForce at CES in January, the timing seems right. Ending production now will give Nvidia’s partners the holiday period to move its existing inventory and enter the new year with empty shelves that can be filled with new, expensive GPUs.
It seems odd that Nvidia would let the holiday shopping period pass without any new GPUs on offer. Still, AMD is also not expected to announce new GPUs until CES. Given its recent success in the data center, Nvidia is probably not too concerned with its gaming revenue. In the most recent quarter, it earned $2.9 billion from gaming and $26.3 billion from its server cards, so gaming is likely becoming a fading priority for the company.
Not much is known about the upcoming RTX 5090 and 5080 GPUs, but Nvidia does appear intent on increasing power consumption beyond the 40-series levels. Rumors have suggested the cards need a bit more juice than Ada Lovelace, but how much depends on which rumor you believe. Overall, the 5090 is tipped to offer a 70% uplift over the 4090, while the 5080 will be faster than the 4090 in ray tracing, but those are just early rumors and likely wild speculation.
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