Who Spends the Most Time on Social Media?

Bruno Venditti
2024-11-02 08:21:00
www.visualcapitalist.com

Who Spends the Most Time on Social Media?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Humanity will spend a combined total of 500 million years on social media in 2024.

This graphic lists the countries with the highest average time spent on social media by users aged 16-64, as of January 2024. Data was compiled by We Are Social.

Kenya Leads in Time Spent Online

There are now more than 5 billion active social media users globally.

The “typical” internet user spends almost 2½ hours daily on social media, equating to more than one-third of their total online time.

On average, women spend 16 minutes more per day on social media than men.

TikTok has the highest average time spent per user, while YouTube accounts for the greatest overall share of total social media time.

With an average of 3 hours and 43 minutes spent on social media daily, Kenya tops the global list for time spent on social media. Across Africa, South Africa, Nigeria, and Ghana also report high social media engagement.

Country	Region	Daily Time Spent
Kenya	Africa	03:43
South Africa	Africa	03:37
Brazil	South America	03:34
Philippines	Asia	03:33
Nigeria	Africa	03:23
Colombia	South America	03:22
Chile	South America	03:11
Indonesia	Asia	03:11
Saudi Arabia	Middle East	03:10
Argentina	South America	03:08
Mexico	North America	03:04
Malaysia	Asia	02:48
Ghana	Africa	02:43
Egypt	Africa	02:41
Thailand	Asia	02:30
Bulgaria	Europe	02:26
Vietnam	Asia	02:23
Portugal	Europe	02:23
Romania	Europe	02:20
Italy	Europe	02:17

In South America, Brazil follows closely, with an average of 3 hours and 34 minutes spent on social media per day.

In Japan, users spend the least time on social media, averaging just 1 hour and 53 minutes daily.

Learn More on the Voronoi App 

If you enjoyed this graphic, make sure to check out this graphic that shows the average price of 1 gigabyte (GB) of mobile data (in USD) as of January 2024 across 52 countries.

The post Who Spends the Most Time on Social Media? appeared first on Visual Capitalist.

Source Link