Amazon launches Haul, its Temu competitor with all items under $20

Amazon couldn’t ignore the rise of Temu and Shein anymore, and so today it’s launching its competitor to both. It’s called Haul (what an apt name!) and all items in Haul cost under $20, with the majority being $10 and under.

Shipping takes one to two weeks and is free for orders over $25, otherwise it’s $3.99. Returns are free within 15 days for items over $3, and if you buy over $50 you get 5% off, with 10% off orders over $75.

Here’s the catch: Haul is currently only available in the US. And an additional, slightly less catchy catch – it’s a mobile-only affair. You either use the Amazon app and search for Haul or go to its section in the app, or visit amazon.com/haul on your mobile device’s browser to access it.

Amazon says it screens the products sellers offer in Haul so you can be confident you’re getting stuff that is “safe, authentic, and compliant with applicable regulations”. The company promises it’s “just getting started” with Haul and will “continue to innovate on and further improve the shopping experience”.

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