Enabling human-centric support with generative AI

Generative AI is becoming a key component of business operations and customer service interactions today. According to Salesforce research, three out of five workers (61%) either currently use or plan to use generative AI in their roles. A full 68% of these employees are confident that the technology—which can churn out text, video, image, and audio content almost instantaneously—will enable them to provide more enriching customer experiences.

But the technology isn’t a complete solution—or a replacement for human workers. Sixty percent of the surveyed employees believe that human oversight is indispensable for effective and trustworthy generative AI.

Generative AI enables people and increases efficiencies in business operations, but using it to empower employees will make all the difference. Its full business value will only be achieved when it is used thoughtfully to blend with human empathy, ingenuity, and emotional intelligence.

Generative AI pilots across industries

Though the technology is still nascent, many generative AI use cases are starting to emerge.

In sales and marketing, generative AI can assist with creating targeted ad content, identifying leads, upselling, cross-selling, and providing real-time sales analytics. When used for internal functions like IT, HR, and finance, generative AI can improve help-desk services, simplify recruitment processes, generate job descriptions, assist with onboarding and exit processes, and even write code.

Download the full report.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff.

Upgrade your audio game with the Logitech for Creators Blue Yeti USB Microphone. With over 33,730 ratings and an impressive 4.6 out of 5 stars, it’s no wonder this is an Amazon’s Choice product. Recently, 5K+ units were purchased in the past month.

Available in five stunning colors: Teal, Silver, Pink Dawn, Midnight Blue, and Blackout, this microphone is perfect for creators looking to produce exceptional audio. Priced at only $84.99, it’s a deal you can’t afford to miss.

Elevate your recordings with clear broadcast-quality sound and explore your creativity with enhanced effects, advanced modulation, and HD audio samples. Order now for just $84.99 on Amazon!