Massimo Motor adds mobile robots to production line for UTVs

Massimo Motor’s new production facility with automated guided robots in Garland, Texas. Source: Massimo Group

Massimo Motor Sports LLC, a manufacturer and distributor of powersports vehicles and pontoon boats, has added robotics to its new assembly line to streamline production and enhance quality control. The Garland, Texas-based company this week said the investment demonstrates its commitment to meeting the needs of both its customers and investors in 2025.

“Our investment in advanced robotic technology and the introduction of the new T-Boss 560L and 760L models reflect our commitment to aligning our operations with the needs of our customers and investors,” stated David Shan, CEO of Massimo Motor.

“This new assembly process not only enhances production efficiency but also strengthens the quality and reliability of our products,” he added. “As we continue to innovate, we’re proud to deliver vehicles that meet the diverse needs of our customers while driving growth and value for our stakeholders.”

Massimo deploys AGRs

Founded in 2009, Massimo Group offers utility task vehicles (UTVs), off-road vehicles, and on-road vehicles. The company‘s product lines include farm- and ranch-tested utility UTVs, recreational all-terrain vehicles (ATVs), and Americana-style mini-bikes. 

Founded in 2020, Massimo Marine manufacturers and sells Pontoon and Tritoon boats with a dedication to innovative design, quality craftsmanship, and great customer service. Massimo Group is also developing electric versions of UTVs, golf carts, and pontoon boats.

The company has integrated “automated guided robots,” or AGRs, into its 376,000 sq. ft. (34,931 sq. m) factory in the Dallas/Fort Worth area. It said the conveyance technology replaces traditional fixed workstations with highly flexible automation that move vehicles along predetermined pathways throughout the production process.

The AGRs can be individually controlled, allowing de-coupling from the assembly line to address timing imbalances between stations. This ensures a smoother and more efficient manufacturing flow, according to Massimo.

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Robots to increase efficiency

By implementing AGRs, Massimo said it expects to increase assembly efficiency by 50%, reducing manual handling, minimizing labor, and enhancing worker safety

As part of this enhanced production capability, Massimo Motor has ramped up production of its new T-Boss 560L and 760L models. These UTVs are part of the company’s best-selling T-Boss line.

The models now feature a fully enclosed cab with heaters for comfort and functionality during harsh winter conditions. It introduced the updates in response to customer feedback. The T-Boss 560L and 760L models are designed for cold-weather tasks, whether on the trail, around the farm, or for general utility purposes.

Massimo said it expects the integration of robots into the Garland facility’s production line to significantly increase output and support its ability to meet growing demand for dependable UTVs. The company said it remains focused on investing in new technologies and innovative solutions to ensure long-term success and sustainability.

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