Apple TV+ has big opportunity to finally take off with Severance, here’s why

Apple TV+ is on the brink of a potential big cultural moment, with Severance season 2 receiving buzz that few Apple shows ever do. Here’s why that could lead TV+ to truly take off like never before.

Severance season 2 could be the next Ted Lasso moment for Apple TV+

Apple’s marketing team has been having fun this week, as highlighted by the appearance of ‘Lumon employees’ at Grand Central Terminal in New York City.

It’s clear the company is trying to capitalize on the unique opportunity Severance’s return provides.

Not only did the show’s first season gain a big following, but the long wait between seasons and fantastic critic reviews have built a lot of buzz for Severance’s debut.

It’s buzz that Apple TV+ rarely gets to enjoy.

The streamer is over five years old, yet still struggles to gain much cultural traction. Ted Lasso was the first big exception that truly ‘broke through,’ and Severance looks like it might be the second.

This time though, the success might actually stick.

Apple’s bolstered catalog can now keep viewers around, not push them away

Ever since Apple TV+ first debuted, one of its biggest purported flaws has been the lack of a catalog.

Basically every other streaming service licenses content that can fill out its library, in addition to creating originals.

Apple went a different direction by going all-in on originals, and for a long time that’s made it hard to retain subscribers.

Ted Lasso truly was a massive hit, not just for Apple, but for any streaming service. The problem is, Apple won lots of subscribers then didn’t have much else to keep them with.

After Lasso’s run ended in spring 2023, Apple TV+ was still somewhat light on compelling content to entice ongoing subscriptions.

But in the nearly two years since then, Apple TV+ has beefed up its library significantly. It’s also been on a hot streak with new and returning shows.

New Apple TV+ content has been especially strong

Users who subscribe to Apple TV+ to follow Mark S. and crew on their latest Severance adventures will also find a lot of other Apple content to enjoy

Here are some highlights Apple TV+ has added since Apple’s last big cultural moment, Ted Lasso’s third season, ended:

In other words, if Severance season 2 really does become a Ted Lasso-sized hit, Apple will have much more content to keep subscribers around after it ends.

Maybe, just maybe, Apple TV+ can finally become the big success that its high-quality content like Severance deserves.

What do you think Apple TV+ needs to do to find true success? Let us know in the comments.

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