Diesel Labs blends generative AI chat with big-data analysis to create synthetic focus groups for marketing teams

Business intelligence startup Diesel Labs Inc. is merging generative artificial intelligence chat capabilities with its enormous, proprietary dataset on consumer attitudes to create a new tool called PanelAI that will deliver what it says are “unprecedented” consumer insights.

Available now, PanelAI provides marketing and media teams with almost instantaneous access to actionable, real-time insights from consumers. They’re derived from more than 2.2 billion daily signals on social media, video and traditional media platforms, including Facebook, X, Instagram, YouTube, Telegram, Discord, Wikipedia and more. According to the company, it’s uniquely able to structure and organize these signals to help users understand consumer preferences and trends by asking simple, natural language questions.

In effect, it’s providing marketing teams and others with access to a kind of “synthetic focus group,” replacing the need for traditional focus groups and consumer surveys, which it says often come up short in terms of insight accuracy. Users can simply specify their audience metrics, such as demographics, location and so on, and immediately analyze their sentiments. In doing this, PanelAI significantly reduces the amount of time, resources and cost required to gain reliable insights into consumer behavior and sentiments.

PanelAI integrates with Diesel Lab’s AI chatbot Daisy, so users can ask any question they like about a product, service or brand. Based on the input or prompt, it will instantly delve into what’s being said across dozens of social media channels and news sites to get the latest lowdown. Alternatively, users can ask PanelAI to investigate what their target audience is discussing at any moment, and it will provide a detailed breakdown of trending topics, which can be helpful in spotting new market opportunities.

Diesel Labs founder and Chief Executive Anjali Midha says PanelAI’s unique methodology, combining audience’s opinions voiced on social media with statistical data analysis, enables marketing teams to dig up insights that go beyond the surface level, giving them a deeper understanding of emerging trends.

“It’s like having your target audience on call 24/7, providing instant and actionable insights to drive smarter decisions,” he promised.

Featured image: SiliconANGLE/Freepik AI

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