Streaming used to make stuff networks wouldn’t. Now it wants safer bets.

Meanwhile, TVs aren’t watched the way they used to be. Social media and YouTube have gotten younger audiences accustomed to low-budget, short videos, including videos summarizing events from full-length original series and movies. Viral video culture has impacted streaming and TV viewing, with YouTube consistently dominating streaming viewing time in the US and revealing this week that TVs are the primary device used to watch YouTube. Companies looking to capitalize off these trends may find less interest in original, high-budget scripted productions.

The wonderfully weird at risk

Streaming opened up the door for many shows and movies to thrive that would likely not have been made or had much visibility through traditional distribution means. From the wonderfully weird like The OA and Big Mouth, to experimental projects like Black Mirror: Bandersnatch, to shows from overseas, like Squid Game, and programs that didn’t survive on network TV, like Futurama, streaming led to more diverse content availability and surprise hits than what many found on broadcast TV.

If streaming services are more particular about original content, the result could be that subscribers miss out on more of the artistic, unique, and outlandish projects that helped make streaming feel so exciting at first. Paramount, for example, said in 2024 that a reduced programming budget would mean less local-language content in foreign markets and more focus on domestic hits with global appeal.

Carnegie Mellon University’s Green agreed that tighter budgets could potentially lead to “less diverse storytelling being available.”

“What will it take for a new, unproven storyteller (writer) to break through without as many opportunities available? Instead, there may be more emphasis on outside licensed content, and perhaps some creators will be drawn to bigger checks from some of the larger streamers,” he added.

Elizabeth Parks, president and CMO at Parks Associates, a research firm focused on IoT, consumer electronics, and entertainment, noted that “many platforms are shifting focus toward content creation rather than new curated, must-watch originals,” which could create a”more fragmented, less compelling viewer experience with diminishing differentiation between platforms.”

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