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Kayla Zhu
2025-02-21 11:49:00
www.visualcapitalist.com
See this visualization first on the Voronoi app.
Top U.S. Buyer and Seller Markets
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Homebuyers in many U.S. cities have been facing an uphill battle, with limited supply driving increasingly unaffordable house prices.
Especially in markets with high housing demand, sellers wield more negotiating power, often setting prices higher. But, there are still some cities in the U.S. where the opposite is true—and buyers have the upper hand.
This map visualizes the top 10 buyer and seller’s markets in the U.S., as of Jan. 4, 2025.
Methodology
Rankings are based on Zillow’s Market Heat Index, which measures housing market competition. The index ranges from 0 to 100, with higher values favoring sellers and lower values favoring buyers.
The index looks at user engagement on Zillow’s active home listings, the share of listings with a price cut, and the share of for-sale listings going pending in 21 days.
Seller’s Markets: Housing demand exceeds supply, giving sellers more negotiating power, leading to higher prices
Buyer’s Markets: Housing supply exceeds demand, giving buyers more negotiating power, leading to lower prices
Florida Is A Homebuyer’s Paradise
Below, we show the top 10 buyer’s and seller’s markets in the U.S. based on Zillow’s Market Heat Index, as of January 2025.
| Category | Rank | City | Market Heat Index |
|---|---|---|---|
| Buyer’s markets | 1 | Cape Coral, FL | 31.7 |
| Buyer’s markets | 2 | McAllen, TX | 33 |
| Buyer’s markets | 3 | Miami, FL | 35.7 |
| Buyer’s markets | 4 | Scranton, PA | 37.5 |
| Buyer’s markets | 5 | New Orleans, LA | 37.6 |
| Buyer’s markets | 6 | Jackson, MS | 38.1 |
| Buyer’s markets | 7 | Deltona, FL | 38.1 |
| Buyer’s markets | 8 | North Port, FL | 39.2 |
| Buyer’s markets | 9 | Jacksonville, FL | 39.7 |
| Buyer’s markets | 10 | Little Rock, AR | 40 |
| Seller’s markets | 1 | Rochester, NY | 146.1 |
| Seller’s markets | 2 | San Jose, CA | 120.3 |
| Seller’s markets | 3 | San Francisco, CA | 90.8 |
| Seller’s markets | 4 | Hartford, CT | 83.1 |
| Seller’s markets | 5 | Syracuse, NY | 81.3 |
| Seller’s markets | 6 | Bridgeport, CT | 76.1 |
| Seller’s markets | 7 | Buffalo, NY | 75.3 |
| Seller’s markets | 8 | Boston, MA | 73.9 |
| Seller’s markets | 9 | New York, NY | 72.9 |
| Seller’s markets | 10 | Albany, NY | 71.5 |
Those looking to buy property in the U.S. would be wise to set their sights on Florida, which dominates the top 10 buyer’s markets. Five of these top 10 cities with the lowest Market Heat Index scores are located in the Sunshine State.
Besides Scranton, Pennsylvania, all of the major buyer’s markets are located in the South. The region typically has more affordable property and lower cost of living compared to the rest of the U.S, partially due to lower land costs and taxes.
On the other end, New York state cities, including Rochester, Buffalo, and Syracuse, make up a significant portion of the hottest seller’s markets, suggesting strong demand and higher prices in these cities.
California hot spots like San Francisco and San Jose continue to be highly competitive markets with strong demand and limited inventory.
Learn More on the Voronoi App
To learn about the American housing industry, check out this graphic that compares the cost of renting vs. owning for Gen Z in select U.S. cities.
The post Mapped: Top Real Estate Markets in U.S. for Buyers and Sellers appeared first on Visual Capitalist.
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