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The business model of a company like ubisoft has no way of saving itself from a downfall. Who is going to buy a game in 2025 if you are not sure if you are going to be able to play that game in 2026? They made the consumer a stake holder in the success of the company and nobody is buying ubisoft stock.
Without telling us how we are going to be able to play our games in the future, it doesn't matter what they have … does it?
Ubisoft had created a map editor in games of the far cry franchise which were huge in game development.The problem was that the French developers refused to update the editor,refused to answer customers questions and if you complained after not getting response then they would block customers that were complaining.They don’t advertise this great editor as well.They truly think story modes are more valuable then multiplayer modes and editors.Proof is shown that multiplayer is where the moneys at and the editor for multiplayer is as well.(Example is Minecraft who sold for 2.5 billion dollars)They can’t even think of original ideas and continue to waste time on franchises.Ive met Ubisoft developers and I can say they are the rudest people I’ve ever met and don’t appreciate there customers.
Ubisoft are not being attacked they’ve just been turning the revolver towards themselves for years now, and the hammer is nearly cocked.
new rayman when
Move to a model of producing one amazing game per year that is awesome and fully complete, bug free on release. Focus on quality and not quantity.
I will NEVER understand why CORPORATE takes final word for something that requires a Bachelor of ARTS to create.
There's a simple solution to all this…stop buying Western AAA games…
'Tom Clancy's Sprintel Cell' haha gotta love the private equity vultures
"How is Ubisoft so bloated and inefficient"?
Because they largely INSOURCE, while other large developers rely on outsourcing. So they have a lot of flexible staff around they globe that they can reassign between the projects. This means actual workers get credited, and workers get benefits and they get long-term uninterrupted employment, it's less exploitative.
I'm on Guillemot side in this confrontation.
But he also needs to face the fact that there are massive middle management problems in the company and deal with them.
What really funny about Ubisoft is that it's a French company but most of their successful franchises have been made in Canada. Yet their Canadian branch is the one constantly suffering budget cuts and what not because in France there's more of a Union culture and having Ubi unionize is the Guillermot's worst nightmare so they treat they less productive branch better than the actually productive one.
Thanks!
Assassin's creed was both hailed for the style and panned when it came out for repetitive game play. AC2 is the crown jewel of the franchise.
Anyone is better than current Ubisoft leadership.
stop selling to china
Ubisoft has killed itself.
Huh imagine that ..a game companyu that steals from their customers and closes accounts when you aint on it for 6 months reguardsless of your games then lies about it. . Yeah they can burn.
Corpo world is absolutely cooked if they think Twitter's buyout is a success. Shed 80% of employees to lose 80% of the revenue on a platform that never moved past the red ever, WOW WHAT A DEAL
Your work is excellent sir!
Ubisoft is just putting out trash games no one asked for. There is no other reason.
Tbh both of those options are kinda bad. I wish there was a happy middle future. Unfortunately there not it seems. Definitely not with the two parties involved
This is an amazing story and analysis. Great job!!!
ubisoft still makes billions of dollars in revenue tho
They just need to release a new Rayman game! I assume… I don't know much about video games.
2:17 a different time .. different king
ubi is a shitshow right now and they haven't had an original idea for many years, milking the same few IPs over and over, but one thing i resent even more is corporate raiders. i hope the brothers are able to keep the business they built, for whatever state it is in.
you made two videos without mentioning the elephant in the room.. the reason why their games are failing or why they are rejected by gamers. 🙂
This seems like a no win situation for gamers. No matter who wins we lose something. If private equity wins, creativity loses and we get major franchise installments til they all lose steam and are run into the ground. If Guillemot wins we continue to have to put up with excessive monetization, live service obsession and bug filled games full of agenda.
Ubisoft has to change. Their current business model has lead to substandard products and, if you’re right (no reason to doubt you) lowering profits. Unhappy customers AND shareholders can only lead to change, looked for or not. No one will shed a tear for the Guillemot’s or Tencent, but if the new rebranding just turns out to be Activision #2, they will go under anyway.
People are wiser to this stuff than they used to be, partly because of games journalists like you. But it would be a MASSIVE blunder to take waning, once beloved titles and try to turn them into live service money machines.
People are already unhappy about the bastardisation of their favourite titles and want to see them return to their old, open world, story and character driven foundations. If they are forced in the opposite direction sales will plummet.
So, neither outcome sounds good to me.
If Guillemot somehow manages to retain the company, he will have to return to traditional models for the already well known titles, or bankrupt the company. It has only been greed that lead him to where is now. Just making a regular fortune was never enough for him. Now he’s paying for his mistakes: greed.
sounds like a dutch van der linde ahhh plan
make more games, faster, and cheaper = money
if Ubisoft can't get its sh*t together and turn around the years of bland slop to put out good quality games once more, then they deserve to be stripped to pieces and exploited for cash. I guess this is financial world's version of tough love: profitable or scrapyard. Cold> yes – character builder/breaker for Ubislop? Totally.
See the issue here we’re not talking that they just released every now and then a bad game. They’ve been making bad decisions for years and it just so happens outlaws was just there latest screwup. I mean if you’re a major fan and you enjoyed it that’s nice for you but when we’re talking about a game here where it releases broken a big number of the audience complain on how it plays and how the main character looks, and when the customers complain, they attack them and that’s not even going into the cluster that is this new assassin’s Creed so well you might want to give them the old well they’re better than what they could possibly turn into method a good portion of the audience would rather, they burn as an object lesson because until the gaming industry realizes that they can’t treat their customers as Ubisoft has done then we’re never gonna go anywhere.
Ubisoft has been a blight on the gaming industry for years.
Skull and bones
Outlaws
Micro transactions to fix problems they made in games
NFTs
Players need to be ready to not own their games.
I’m sorry, but they’re all out of chances .
You know what killed Ubisoft? Corporatization. This killed creativity. The corporate model to churn games into a cope and pasted template structure for every franchise and litter it with generic game and story structures meant that you are playing the same game with different skins. They tried to stray from this mold with Outlaws, but again it is still littered with generic gameplay. The real shame here is that the developers and studios under their employ are literally industry leading and have the talent to create the best games in the market, but they are shackled by this corporate model.
This re-structure proposal really shows just how out of touch and lack of knowledge investors are of the gaming industry and any other industry that is centered around creativity. Not all games are going to be hits. Just like any song a music artist releases will not always be popular. Gaming has always been about pushing the boundaries of what is possible in how you interreact in the digital world. I do understand that games are more expensive to make, so there is a higher risk. But in the corporate world, profit and loss are not represented in the way we would define them, but in margin. If something doesnt make more than what was made before, this would be considered a loss. This bs about making promises of projected income drives me insane and why I hate publicly traded companies with a view to "please shareholders". Profit should be the sum that surpasses all expenses. That is it. Nothing more.
I say all that to say this, I think Ubisoft is where many AAA companies are. Shackled. Trying to please everyone. This is not possible. Not everything is made for everyone. This is true of everything, even games. One size does not fit all. There is potential from the talent Ubi has but I do not see how this will turn around. I honestly believe that we have reached THE END of the AAA gaming industry. Not because of demand, but because of greed. A company is designed to make money and nothing else. Everything that is made is in spite of the corporate models, not because of it.
If Ubisoft is trying to put out insulting garbage like Shadows WITHOUT being controlled by political investors, then their owners deserve to lose all control of their company.
It's going to be driven into the dirt no matter who gets it, since they are actively replacing all their competent staff with talentless hacks who hide behind activism and hate the entire customerbase. (Not to mention their favorite passtime of insulting Japan at every opportunity with their latest trainwreck.)
Quick question, and I'd really appreciate your input: how much does Ubi+ subscriptions affect actual sales? People can sign up for a month, play and then go without buying..where are the numbers for subscriptions? I for one is following this closely And buying stock while its low haha
It's not just the sub par games, it's the statement's of "Gamers need to get used to not owning their games".
And shutting down services to games making the physical copies useless. I have a few titles of ubisoft in my collection. And i recently bought XIII remastered and division 2 with DLC for £12.50 on sale in the store.
But i haven't bought any recent releases since Farcry 6 i think. I'm pretty sure im not the target audience. Its pretty hard to watch ubisoft being deliberately run into the ground. Corporate sabotage. The IPs are worth a fortune.
Ubisoft games like Farcry, on PC,2 and 3 and blood dragon, XIII, Prince of Persia sands of time. Rainbow Six on the Xbox. Vegas. Splinter Cell Chaos theory. Assassin's creed,Man they were kings
Is that the legendary bankrupt guru in the thumbnail?!
Instead of coming out with new maps for the games that work ,they think they can use old titles with old themes. Star wars ( old) nobody wants to play . No matter how you spin it . Garbage
"I think there is a resurgence of anti-white hate because at this point in time Ubisoft has not yet learned how to be multicultural. And I think we are going to be part of the throes of that transformation, which must take place. Ubisoft is not going to be the monolithic publisher they once were in the last century. And whites are going to be at the centre of that. It’s a huge transformation for Ubisoft to make. They are now going into a multicultural mode and whites will be resented because of our leading role. But without that leading role and without that transformation, Ubisoft will not survive." – Barbara Lerner Spectre
Prince of Persias return to its original 2D form was absolutely nothing like Prince of Persia in it's original 2D form by any stretch of the imagination.
All this is an example of "just because they are the loudest, doesn't mean their opinion is more thruthful." Guys who just want to have fun – normally – don't engage with such a politicaly loaded conversation about games as these… weirdos. But numbers don't lie. Oh I enjoy every bit of news coming up that puts another nail in the coffin of these people.
We need a Blacklist. The people fired from Ubisoft will infest other companies. We need an app to track what companies they migrate to, so we know to avoid their products like the plague.
its called "Ubislop"