Charted: How Amazon Makes Its Billions

Dorothy Neufeld
2025-03-19 13:17:00
www.visualcapitalist.com

See this visualization first on the Voronoi app.

Visualizing Amazon’s Revenue Breakdown in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Key Takeaways

Amazon generated $638 billion in revenue in 2024, rising 11% over the year.
Online marketplace sales drove 38.7% of revenues, reaching $247 billion, while third-party seller services brought in $156.1 billion.
Sales from its cloud services division surpassed $100 billion for the first time, its third-highest revenue stream.

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With $638 billion in sales in 2024, Amazon could soon become America’s largest company by revenue if trends continue.

The retail juggernaut earned more revenue than all other Magnificent Seven companies based on their latest annual reports, driven from its diversified business model of e-commerce sales, Amazon Web Services (AWS), and subscription services.

This graphic shows Amazon’s revenue breakdown in 2024, based on data from its 10-K filing, which is its annual report.

Amazon’s Revenue Breakdown by Business Segment

In the table below, we show Amazon’s revenue streams, highlighting the dominance of its online marketplace:

Category	Revenue Fiscal Year Ended December 31, 2024	Share of Revenue
Online Stores	$247.0B	38.7%
Physical Stores	$21.2B	3.3%
Third-Party Seller Services	$156.1B	24.5%
Advertising Services	$56.2B	8.8%
Subscription Services	$44.4B	7.0%
AWS	$107.6B	16.9%
Other	$5.4B	0.9%
Annual Revenue	$638B	100%

Figures rounded

Overall, Amazon raked in $247 billion in revenue from online marketplace sales and $156.1 billion from third-party seller services, which includes fees on merchants that use its platform.

Last year, the company delivered more than two billion “everyday essentials” to customers, including laundry detergent and supplements. For perspective, Walmart reported $681 billion in revenue in 2024, including delivering five billion items with same-day delivery.

While Walmart stands as the largest company by revenue in America, Amazon is on track to surpass the retail giant. In Walmart’s latest annual report, sales increased by 5.1%, roughly half the rate of Amazon.

Notably, AWS, its cloud services division, stood as its third-highest revenue stream. Overall, AWS produces more than half of the company’s operating income thanks to healthy margin expansion and its dominant role in the global cloud market. As of the fourth quarter of 2024, AWS commanded 30% of the $330 billion cloud services market, followed by Microsoft (21%) and Google (12%).

Learn More on the Voronoi App

To learn more about this topic from a global perspective, check out this graphic on the world’s largest companies by revenue.

The post Charted: How Amazon Makes Its Billions appeared first on Visual Capitalist.

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