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Niccolo Conte
2025-04-02 08:10:00
www.visualcapitalist.com
Charted: How Popular Are the Richest Americans?
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In 2025, the wealthiest people in America are more than business leaders—they’re media personalities, household names, and sometimes even political influencers.
As a result, today’s top billionaires are often controversial figures, dividing public opinion between admiration and criticism.
This infographic ranks the 10 richest Americans by their popularity, based on a nationwide survey by Reuters and Ipsos conducted in February 2025. The poll asked 4,415 U.S. adults whether they had a favorable view of the top 10 billionaires.
The Top 10 American Billionaires, Ranked by Popularity
The table below shows how the top 10 billionaires in the U.S. stack up by favorable and unfavorable ratings, as well as overall public awareness:
| Rank | Name | Net Worth | Favorable (%) | Never Heard of Them (%) | Did Not Answer (%) | Unfavorable (%) |
|---|---|---|---|---|---|---|
| 1 | Warren Buffett | $165B | 52% | 18% | 3% | 26% |
| 2 | Bill Gates | $108B | 49% | 5% | 3% | 43% |
| 3 | Elon Musk | $357B | 39% | 4% | 3% | 55% |
| 4 | Michael Bloomberg | $105B | 29% | 29% | 3% | 39% |
| 5 | Jeff Bezos | $221B | 29% | 13% | 3% | 55% |
| 6 | Mark Zuckerberg | $216B | 26% | 7% | 3% | 64% |
| 7 | Steve Ballmer | $119B | 16% | 65% | 2% | 17% |
| 8 | Larry Ellison | $191B | 13% | 64% | 3% | 20% |
| 9 | Larry Page | $142B | 11% | 69% | 3% | 17% |
| 10 | Sergey Brin | $136B | 9% | 72% | 2% | 16% |
Warren Buffett is the most-liked billionaire, with a favorable rating of 52%. Known for his investing principles, philanthropy, and frugal lifestyle, he also tops the list of the richest people in finance.
Bill Gates is almost equally popular among Americans, with 49% of respondents having a favorable view of the Microsoft founder. However, public opinion on Bill Gates seems divided, given his unfavorable rating of 43%.
Meanwhile, the three richest billionaires—Elon Musk, Jeff Bezos, and Mark Zuckerberg—are famous, but also the least popular on the list. While Musk is seen favorably by 39% of Americans, he also has an unfavorable rating of 55%, matching Jeff Bezos. Mark Zuckerberg is the least popular, with 64% of respondents viewing him unfavorably.
Given that the survey was conducted after Donald Trump took office in 2025, it’s likely that Elon Musk’s ratings were influenced by his outspoken support for Trump. His net worth almost certainly was, soaring to over $400 billion post-election.
The Billionaires Keeping a Low Profile
Despite amassing enormous wealth, some of the richest tech billionaires remain relatively unknown to the public.
In fact, roughly 70% of survey respondents had never heard of Larry Page and Sergey Brin, the two co-founders of Google. Ex-Microsoft CEO Steve Ballmer and Oracle founder Larry Ellison saw similar ratings, both unknown to over 60% of respondents.
Learn More on the Voronoi App 
If you enjoyed this infographic, check out The Richest Billionaire in Every State on the Voronoi app.
The post Charted: How Popular Are America’s Richest Billionaires? appeared first on Visual Capitalist.
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