Mapped: The Most Popular Beer in Each U.S. State

Dorothy Neufeld
2025-04-12 08:10:00
www.visualcapitalist.com

See this visualization first on the Voronoi app.

The Most Popular Beer in Each U.S. State

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Key Takeaways

Miller was the most popular beer in 30 states according to Google Trends analysis.
Ranking in second was Coors, with the highest search interest in eight states including Arizona, Texas, and California.
Budweiser ranked highest in only two states—Missouri and New Hampshire—while Bud Light led in Ohio and North Carolina.

In 2023, the U.S. beer industry shipped the equivalent of 2.6 billion 24-packs, driving over $135 billion in retail sales.

Overall, domestic producers accounted for 79% of the market, with legacy American brands leading in popularity in most states according to search data. However, some outliers showed a strong preference for distinctive brands like Blue Moon and Guinness.

This graphic shows the most popular beer by state, based on data from Coffeeness.

Miller Ranks as Most Popular Beer in 30 States

Below, we show the beer brands with the highest search interest by state according to Google Trends analysis:

State	Beer
Alabama	Miller
Alaska	Miller
Arizona	Coors
Arkansas	Miller
California	Coors
Colorado	Blue Moon
Connecticut	Corona
Delaware	Miller
District of Columbia	Miller
Florida	Heineken
Georgia	Guinness
Hawaii	Miller
Idaho	Miller
Illinois	Busch
Indiana	Busch
Iowa	Miller
Kansas	Miller
Kentucky	Miller
Louisiana	Miller
Maine	Miller
Maryland	Miller
Massachusetts	Miller
Michigan	Coors
Minnesota	Miller
Mississippi	Miller
Missouri	Budweiser
Montana	Miller
Nebraska	Miller
Nevada	Miller
New Hampshire	Budweiser
New Jersey	Guinness
New Mexico	Coors
New York	Heineken
North Carolina	Bud Light
North Dakota	Miller
Ohio	Bud Light
Oklahoma	Miller
Oregon	Miller
Pennsylvania	Coors
Rhode Island	Miller
South Carolina	Guinness
South Dakota	Miller
Tennessee	Coors
Texas	Coors
Utah	Miller
Vermont	Miller
Virginia	Coors
Washington	Miller
West Virginia	Miller
Wisconsin	Miller
Wyoming	Miller

Miller Brewing Company, founded in 1855 in Wisconsin, generated the highest search interest nationally by a wide margin, known for its MGD, Miller Lite, and Miller High Life brands.

Miller dominated in the West and Midwest, while Coors had the largest search interest in southwestern region of the country. Like Miller Brewing Company, Coors’ history traces back more than 150 years at the Golden Brewery in Colorado.

Meanwhile, Heineken was the most popular in Florida and New York. It also ranks as the top beer brand among millennials across the country.

Notably, Budweiser and Bud Light generated minimal search interest overall, standing as the top ranking beer in a combined four states. In 2023, Bud Light was dethroned by Modelo Especial as the top-selling beer in America by retail sales amid marketing controversy, after holding this title for many years.

Learn More on the Voronoi App

To learn more about this topic from a global perspective, check out this graphic on beer consumption per capita by country.

The post Mapped: The Most Popular Beer in Each U.S. State appeared first on Visual Capitalist.

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