Netflix AI-powered search will find what you really, really want

One Friday night in the future, when you’re struggling to pin down something to watch on Netflix, you may be able to describe exactly what you’re in the mood for in very specific terms.

Bloomberg reports the streaming giant is testing an OpenAI-powered search experience that would enable users to search for content in ways that “go well beyond genres or actors’ names.”

You might describe your mood, for instance. How about saying “Netflix, show me something to cheer me up” or “Netflix, show me something that doesn’t challenge my brain.”

That latter one shouldn’t narrow it down too much, and might just surface the entire catalogue. I jest of course. Sort of.

“The OpenAI-powered search engine lets customers look for shows using far more specific terms, including the subscriber’s mood, for example,” Bloomberg reports the company as confirming.

“It will then recommend options from the company’s catalog.”

The engine is currently being tested by a small number of users in Australia and New Zealand using the iOS app, the company said. It’s set to expand in the US in the coming weeks and months. It’s not clear whether it’ll come to the best TVs and other devices.

“It’s early days for the feature and we’re really in a learn and listen phase for this beta,” MoMo Zhou told The Verge in a statement.

Opinion

Want to impress me, Netflix? Find an AI that can listen to what both partners are in the mood for? That bridges the conversation that goes something like this:

Partner 1: “You choose”
Partner 2: “No, you choose”
Partner 1: “I don’t care”
Partner 2: “Neither do I”
Partner 1: “How about this?”
“Partner 2: “Fine by me… *spends two hours huffing and looking at their phone*”

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