3 Ways to Tell Better Stories the Visual Capitalist Way

Jeff Desjardins
2025-05-13 18:43:00
www.visualcapitalist.com

Attention isn’t just scarce, it’s currency.

Why? Because people are bombarded with information, opinions, statistics, and headlines every second of every day.

In a scroll-and-swipe world, clarity and impact are non-negotiable. That’s why brands of all shapes and sizes come to us for help. But they don’t just want to cut through the noise by shouting louder, they want to be remembered for telling more powerful stories—whether that be internally with their team, or externally with their target audience. 

For example, when Morningstar needed help driving traffic to their Voice of the Investor report, we were able to identify the data that would resonate the best with our large investor audience.

The result? Shareable, high impact content with in-article advertising that attracted investors and made them want to learn more. This was part of a much bigger campaign that drove traffic to Morningstar’s landing page, but you get the idea.

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The Global Leaders in Visual Storytelling

With 11 million unique monthly visitors and 1.7 million social media followers, Visual Capitalist has built one of the most engaged audiences in the world. Our work has been shared by influential voices—including Elon Musk, who alone reaches over 212 million followers.

But it’s not just reach that sets us apart. It’s trust. 84% of our readers say they regularly share our content because they trust us, a reputation reinforced by our perfect 100/100 NewsGuard score for credibility and transparency.

Here are a few core principles we follow when creating content that informs, engages, and performs.

#1 Make it Simple

Your audience doesn’t need more information, they need clarity.

Most brands try to say too much at once. The more you add, the harder it is for your audience to take anything away. That’s why the content we publish focuses on one big idea at a time, delivered with visual clarity and editorial precision.

Case Study: BGO

To position BGO’s Chief Economist Newsletter as a go-to resource for institutional investors, we developed a campaign anchored in timely, thematic content.

By fully leaning into each topic, we were able to produce a series of visually striking and shareable  infographics that delivered market-relevant insights in a highly engaging format. Similar to Morningstar’s approach, this content was part of a broader campaign that included targeted advertising optimized for conversion.

Crucially, the campaign allowed BGO to showcase its economic expertise in a way that felt informative rather than promotional, reinforcing credibility, building trust, and driving qualified traffic to the newsletter without triggering ad fatigue.

Each piece of content had its own visual identity (which allowed us to add our Visual Capitalist twist) but remained clearly connected to the overall campaign, ensuring cohesion while maintaining authenticity.

#2 Make it Timely

Your audience is busy, and if your content isn’t current, it’s irrelevant. People are far more likely to engage with and share insights that feel fresh, not like old news. That’s why we help brands align their stories with what’s happening right now, so content lands when it matters most.

Case Study: Terzo

As part of our strategic recommendation, we gave Terzo full ownership of Visual Capitalist’s recurring market insights series Markets in a Minute—a quick-hit content format built for busy executives.

This fast-moving content series is striking a chord with our audience, delivering sharp, timely updates on topics like market trends, economic forecasts, and sector deep dives, it’s already generated over 200,000 views across social media and this campaign is only getting started. 

#3 Make it Beautiful

In a world of endless scrolling, first impressions matter. Beautiful design doesn’t just grab attention, it builds trust, conveys credibility, and invites your audience to engage more deeply. When content looks good, people take it more seriously, and they’re more likely to share it.

Case Study: Hinrich Foundation

Hinrich’s in-depth reports explore the complex intersection of global trade, technology, and regulation.

Hinrich’s in-depth reports explore the complex intersection of global trade, technology, and regulation. We turned those insights into bold, scroll-stopping visual teasers designed to spark curiosity, start meaningful conversations, and drive high-quality report downloads from a highly targeted, influential audience.

Talk Data to Us

Our content reaches millions of people each month—not because we follow trends, but because we translate complex ideas into clear, visual stories people can instantly understand and trust.

If you have something complex, consequential, or groundbreaking to say, don’t just say it, show it. Here’s how we can work together:

• Drive readers to your insights or reports

• Grab the attention of investors with high-impact storytelling

• Use third-party data to tell your story with credibility

• Build thought leadership or content marketing that delivers real results

• Engage your internal teams with visuals they’ll actually remember

• Become a title sponsor of one of our major 2025 content events— brand new themed events that bring millions of eyes to a single topic e.g. AI Week and align it seamlessly with your own marketing initiatives

Whether you’re speaking to investors, customers, or employees, your story deserves clarity, precision, and impact.

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New partners get $10K off any campaign if you reach out before May 20th. Let’s create something worth sharing.

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