Amazon Music gets AI-powered search results in new beta

Amazon is updating Amazon Music with a a new “AI-powered search experience” that should make it easier to discover music based on the albums and artists you’re already looking for. The company says the new beta feature “includes results for many of your favorite artists today,” which is to say, not everyone, but it’ll continue to expand to include more over time.

A traditional search uses a search term — an artist’s name, a song or an album title — and tries to pull up results that are as close to whatever you entered as possible. You’ll still be able to make those kinds of searches in Amazon Music, but now under a new “Explore” tab in the iOS Amazon Music app, you’ll also be able to see new AI-powered recommendations. These include “curated music collections,” an easy jumping-off-point for creating an AI-generated playlists and more.

Amazon suggests these results will vary depending on what you search you do. Looking up Bad Bunny’s “Debí Tirar Más Fotos” will show the album, but also “influential artists who influenced his sound” and other musicians he’s collaborated with, the company says. A search for BLACKPINK, meanwhile, would highlight the K-pop group’s early hits before surfacing solo work from members like Lisa or Jennie. It all sounds like a more flexible and expansive version of the X-Ray feature Amazon includes in Prime Video, which provides things like actors’ names, trivia and related movies and TV shows with a button press.

This new search experience was built using Amazon Bedrock, Amazon’s cloud service for hosting AI models. It’s one of several ways the company is trying to incorporate more AI features into its products. Earlier this year, Amazon started rolling out Alexa+, a version of the popular voice assistant rebuilt around generative AI, to select Echo devices.

AI search in Amazon Music is available today on iOS for a select number of Amazon Music Unlimited subscribers in the US. If you’re not included in this beta, you could be included in future tests.

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