The official Google Store is now selling Pixels directly to customers in India

What you need to know

• The online Google Store is finally coming to India, offering a direct-to-consumer option for Pixel products for the first time in the region.
• Customers in India can use perks like no-cost EMI payment plans, Instant Cashback, and discounts when buying directly from Google.
• Google is partnering with Cashify to run an exchange program in India where you can get credit for trading in an old device.

Google is bringing its official online store to customers in India starting today, the company announced in a blog post. The Google Store will now sell Pixel phones, watches, and earbuds directly to buyers in India after previously utilizing third-parties like Flipkart and Amazon for distribution. To celebrate, the company is offering enhanced deals and exchange programs until the end of June.

“With the official Google Store now live in India, buying directly from Google gets you the peace of mind that comes with an authentic product, along with flexible payment options and reliable service,” Google writes in a blog post. “It’s also the best way to take advantage of launch offers and exclusive discounts available only on the Google Store.”

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