Leveling up your Microsoft Store on Windows experience

The Microsoft Store on Windows is used by over 250 million users each month – and we take the responsibility we have to you, our customers, seriously. We use the feedback you send to ensure we’re focusing on the most important things our customers care about. Last December, we announced a variety of product quality improvements, and in February, we shared how we’re evolving our Store into an AI marketplace. And we’re excited to keep the momentum going, with many more updates planned for this year.

Today, we’re excited to announce a variety of newly available features that we believe will level up your Store experience.

Let’s jump in!

Home page, curated for you

The Microsoft Store homepage will now be personalized for you. Whether you’re a gamer chasing the next big hit, a productivity enthusiast looking for time-hacks or a developer in search of tools, the newly redesigned homepage will elevate the content most meaningful to you. In the coming weeks, you’ll see fresh recommendations based on recent activities, what’s trending in your region and the most recent deals. Personalized recommendations are controlled by your Store settings.

Find what you’re looking for, faster

We are making four big improvements to help you to search for and discover new content faster. First, search in Store just got a whole lot smarter. We have rearchitected how search works – it is now more intent-aware, leverages signals like app updates and ratings more diligently for ranking and addresses language-specific nuances. This translates to results that are more relevant to what you are looking for – try it out today!

Second, for users in the United States, Copilot is now available in the bottom right corner to answer questions while you’re browsing product pages. You can open it up to ask questions about the page you’re viewing or select two products for comparisons.

Third, when you’re browsing product pages, you’ll now see a new “Discover More” section that includes related content that you may be interested in. And fourth, we have added product page badges to help you easily tell which apps have AI features, and which apps are great for Copilot+ PCs.

Deeper Windows integration

One of the superpowers of Store apps is their ability to integrate into the rest of Windows – so here are two new ways we’re trying to meet you where you are. First, if you’re like us and use Windows search to look for most things on your PC, we have exciting news! You’ll now be able to launch Windows search, search for an app or game from the Store and install it quickly¹.

Second, we’re experimenting with offering app suggestions to open select file extensions, which is particularly helpful if you don’t have an app for that extension, or haven’t selected a default app. If you’re a Windows Insider in the U.S. or China regions, you’ll soon be able to try this out by using the context menu to select an app to “Open With” and browsing our recommendations. If you’ve already selected a default app, that will show up first.

More fixes under the hood

The Store is getting faster. After rigorous performance investments, the Store launches two times faster than it did six months ago². We have also significantly improved installation reliability and speed over the last six months. To make sure you see the latest improvements, please ensure you have the latest Windows update.

Other goodies in Store

There’s a long list of fit and finish improvements for you to go try, including: a new capability that lets you install individual components for games; faster in-apps rating dialogs for when you want to share your feedback with developers; and a new field on product pages to let you know when an app or game was last updated.

And we would be remiss if we did not acknowledge the importance of our Store developers. Since last December, we’ve welcomed new partners like Notion, Perplexity, Docker and Day One. And more are on the way – including Manus, an autonomous AI agent (productivity tool) designed to perform and deliver complex tasks for knowledge workers across various domains – so please keep checking for new releases.

Built with care and tested with precision, the Microsoft Store on Windows is here to help you find what you’re looking for. As always, we are listening to your feedback, so please submit via Feedback Hub (WIN + F) under Microsoft Store. We still have a lot more in the pipeline, so visit the “What’s New” section in the Store to stay connected on new releases.

¹Feature availability varies by market.

² Data based on internal testing and subject to factors such as device, location, Windows and Store app versions.

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