Tesla becomes desperate with Cybertruck, launches biggest discount yet

Tesla has announced that it now offers interest-free loans on the Cybertruck until the end of the month. The move is the equivalent of a roughly $10,000 discount and shows that Tesla has reached a new level of desperation in trying to sell the Cybertruck.

Following the unveiling of the Cybertruck in 2019, Tesla reported having accumulated over 1 million reservations for the highly anticipated electric pickup truck.

However, after launching the production version in 2023 at almost twice the price and with less range than previously announced, the vehicle program became a total flop.

Tesla had planned for a production capacity of 250,000 vehicles per year at Gigafactory Texas, and CEO Elon Musk said that he could see the automaker doubling to half a million trucks per year.

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However, Tesla ended up having issues selling 40,000 Cybertrucks in its first year, and the delivery rate fell even further in 2025 with inventories piling up.

To address the demand issues, Tesla began throttling down production earlier this year and offering deeper discounts on its new vehicles.

Today, Tesla announced its biggest Cybertruck discount yet: 0% APR financing for those who order the truck with its $8,000 Full Self-Driving Package:

As we recently reported, Tesla has virtually given up on delivering Autopilot on Cybertrucks – pushing many buyers toward its more expensive FSD package.

Now, Tesla is doubling down on the strategy by subsidizing financing with FSD.

The automaker has already been offering 0% financing in Model 3 and cheaper financing on Model Y, but it is going to be quite costly on the more expensive Cybertruck.

At a cost of $88,000 (Cybertrcuk Dual Motor plus FSD), it should cost Tesla about $10,000 in loss revenue to subsidize the loans at the current rate.

Inventory trackers indicate that Tesla’s Cybertruck inventory in the US exceeds 3,700 units, valued at over $300 million.

The fact that Tesla is extending this offer only through June 30th points to the automaker trying to reduce its inventory by the end of the quarter.

Electrek’s Take

It looks like Tesla is delivering the Cybertruck at an annual rate of about 25,000 units in its second year of production – down from ~40,000 units in its first year.

There’s no way to put it nicely: this is a commercial flop.

It’s especially bad when you consider that Tesla prepared for a production of 250,000 units per year.

Let’s see how successful a 0% APR promotion is. I’m sure it would have a positive impact, but I doubt it will help increase the annualized rate to more than 30,000 units.

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