Apple’s ‘Back to School’ promo goes live in Europe

After briefly taking down its European education stores earlier today, Apple has officially launched its 2025 Back to School promotion across the continent.

Like in the U.S., this year’s offer includes a free pair of AirPods or other accessories with the purchase of a qualifying Mac or iPad through the Apple Store for Education website. Here are the details.

The European Back to School deal runs through October 21

Apple has launched its 2025 Back to School promotion across Europe, offering students, teachers, and eligible education staff a free pair of AirPods (or other accessories) when buying a qualifying Mac or iPad through the Apple Education Store.

This year’s deal applies to purchases of the MacBook Air, MacBook Pro, or iMac, all of which come bundled with a promotional gift (though some options may require an additional fee):

For the iPad Air and iPad Pro, the selection shifts slightly:

• AirPods 4
• AirPods 4 with ANC
• AirPods Pro 2
• Apple Pencil Pro
• Magic Keyboard for iPad Air or Pro

The offer is available through Apple’s Education Store in countries like Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Türkiye, and the U.K.

For purchases made during the promo window but delivered afterward, Apple says that it will still honor the deal.

U.S. Back to School offer also running until September 30

In the U.S., Apple’s 2025 Back to School promo launched in mid-June and runs through September 30. The mechanics are nearly identical: get a free accessory with a qualifying Mac or iPad, with optional upgrades available at a reduced price.

You can check out the U.S. Education Store or browse your local Education Store in Europe for full terms and availability.

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