Microsoft slashes prices 60% on genAI tech that understands audio, video, and text – Computerworld

The AI Content Understanding for Video now costs $3.83 for one hour of video, which includes content extraction, genAI processing, and contextualization.

The pricing is based on tokens, which are also offered to developers by Google and OpenAI. “We’ve restructured how you pay for document, audio, and video analysis — moving from rigid field-based pricing to a flexible, token-based system that lets you pay only for what you use,” Microsoft said.

This technology can be customized for agents in specialized verticals such as the finance industry, compliance, and healthcare.

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