My favorite anti-Prime Day deals 2025 from Best Buy, Walmart, & more: Top sales from Amazon’s competition

When is Amazon Prime Day 2025? 

Amazon Prime Day 2025 is July 8-11, 2025. The annual sale event was extended by two days this year. 

When does Amazon Prime Day end? 

Amazon Prime Day ends Friday, July 11, at 11:59 p.m. PT (that’s 2:59 a.m. ET on Saturday, July 12). Prime Day kicked off on July 8 and the sale is two days longer than last year.  

Are deals really better during Amazon sales?

Deals on flagship Amazon products are typically the best during Amazon’s own sales. These sales are also a great opportunity to scoop up decent savings across dozens of categories. Keep in mind that you’ll be able to shop at plenty of other retailers during the same period as Amazon’s sales as retailers look to compete. 

Will other retailers offer Prime Day deals? 

Yes, other major retailers will likely offer their discounts via competing sales. Often, retailers like Walmart, Best Buy, Target, and more directly match (or sometimes outdo) Amazon’s pricing during sale events. It’s not unusual to see the same products on sale for the same price across many retailers. I expect many competing sale events to precede, overlap, or follow Amazon’s Prime Day event. Here are a few important dates to keep in mind: 

• Target Circle Week: July 6-12
• Best Buy Black Friday in July: July 7-13
• Walmart Deals: July 8-13
• Amazon Prime Day: July 8-11

How did we choose these anti-Prime Day deals?

ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. 

We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. 

What are the best Prime Day deals so far? 

ZDNET’s experts are searching through Prime Day sales to find the best discounts by category. These are the best deals so far:

You can also find the best deals from other retailers competing with Prime Day sales:

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