Meta Cracks Down On AI-Generated Facebook Spam

Meta will begin removing monetization privileges and stop recommending content from accounts that repeatedly post unoriginal content to the company’s platforms, in an effort to reduce the proliferation of AI-generated spam on Facebook.

Unlike traditional content theft requiring human effort, AI programs can now produce thousands of slight variations of popular posts, overwhelming platforms with synthetic material and hurting content creators who made the original post.

The policy aims to protect legitimate content creators who have complained about AI-generated posts drowning out original work. Content creators can still share and comment on others’ work, but must add “meaningful enhancements” beyond simple watermarks or basic editing to avoid penalties.

“Too often the same meme or video pops up repeatedly, sometimes from accounts pretending to be the creator and other times from different spammy accounts. It dulls the experience for all and makes it harder for fresh voices to break through,” the company wrote in a blog post.

Under the updated policy, Facebook will also reduce the distribution of duplicate videos and posts, test attribution links connecting copied content to original creators, and prioritize original content in user feeds. The changes will roll out gradually over the coming months.

Content creators can now see if they are at risk of content recommendation or monetization penalties within the platform.

Scale of the Issue

Meta has already taken action against 500,000 accounts engaged in spammy behavior in the first half of 2025, along with removing 10 million profiles impersonating content creators. The crackdown targets what industry observers call “AI slop,” which is identified as repetitive, artificially generated content flooding social feeds.

Meta’s Action Follows YouTube

Meta’s move follows similar action by YouTube, which introduced new rules in July targeting AI slop on YouTube Shorts.

However, Meta’s content moderation, largely powered by AI, has faced criticism for false positives, with over 30,000 people signing a petition urging Meta to add human customer support to review cases.

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