Motorola and Swarovski Tease an Aug. 5 Event That May Bring Crystals to a Phone

Motorola may be ready to debut a new phone design that features crystals, as the company is teasing an Aug. 5 event that’s set to expand its partnership with Swarovski.

Motorola has announced the upcoming event on Tuesday with a teaser video that shows the recently released Moto Buds Loop with Swarovski crystals. Those $300 open-style earbuds are the first product in the partnership, and in a brief statement accompanying the video, Motorola said that the company is “getting ready to bring the sparkle” to a phone design.

Motorola has been particularly focused on combining fashionable colors and materials in recent years, with the $1,300 Razr Ultra including models that feature wood and Alcantara fabric finishes. The company has also featured Pantone-certified colors across its phone portfolio, from the cheaper Moto G line, the midrange Motorola Edge up to its Razr line.

If Motorola is indeed announcing a phone that features Swarovski crystals, it would likely be coming to either the Edge line or the foldable Razr series. Internationally, Motorola’s Edge series features wood options and a larger variety of colors than the version of the Edge that’s sold in the US. The Razr would also be a likely option, since Motorola has already made a point to release it in multiple bold color choices. It’s likely the Swarovski design would just have cosmetic differences with the same function and specs as current Razr phones.

There are other, more niche efforts to combine luxury materials with mobile phones. More recently, RedMagic released a gaming phone that features gold and silver elements. The company Vertu has also been selling high-priced phones for several years, with more recent phones costing $3,500 and up. It’s unknown how a Motorola phone featuring Swarovski crystals would cost, but the Moto Buds Loop earbuds are priced higher than Apple’s more traditional $249 AirPods Pro 2. We’ll find out more about the partnership in a few weeks.

Watch this: Review: We Take the $1,300 Razr Ultra for a Spin

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