Unify lands $40M to help sales teams engage high-intent buyers

Outbound automation company Unify AI Business  Corp. announced today that it has raised $40 million in new funding to transform go-to-market operations into a repeatable science.

The company aims to do that by integrating real-time buyer signals with automated outbound workflows to help teams identify, engage and convert prospects more effectively.

Founded in 2023, Unify tackles a persistent challenge in business-to-business growth: aligning outreach with buyer intent and streamlining workflow execution. Its artificial intelligence technology leverages real-time intent signals such as website activity, profile changes and engagement behavior to continuously identify high-potential prospective buyers and organize them into targeted audiences.

Unify’s platform has what it calls “Plays,” automated, customizable workflows that combine prospect identification, data enrichment, AI-driven research, message personalization and multi-channel outreach, including email, LinkedIn and phone into a unified sequence, all orchestrated automatically yet fully adaptable to each team’s needs.

The company also offers embedded AI agents that add another layer of intelligence by autonomously researching prospects, generating personalized outreach copy and pre-qualifying leads. The net result is said by Unify to drastically reduce manual labor and increase the effectiveness of campaigns.

Unify has seen strong growth, with revenue growing more than eight times in the last year. Notable Unifty customers include Airwallex Pty. Ltd., Cursor Technologies Inc., Flock Safety Inc., Perplexity AI Inc. and Together AI Inc.

“In today’s extremely competitive sales environment, distribution has become the barrier to success. Even great products can still fail to gain traction because prospects are overwhelmed with noise: constant outreach across email, social media, search and more. The status quo for growth doesn’t work anymore,” explains Austin Hughes, the company’s co-founder and chief executive officer. “We believe growth should be a science, not an art. Unify turns growth into a repeatable, scalable motion, combining real-time intent signals with AI agents to run powerful workflows that scale creative sales tactics.”

Battery Ventures LP led the Series B round, with the OpenAI Startup Fund, Thrive Capital Management, Emergence Capital Partners, Abstract Ventures, The Cannon Project and Capital49 also participating. As part of the deal, Battery General Partner Dharmesh Thakker has joined Unify’s board.

“Unify’s approach represents the next evolution in go-to-market technology,” Thakker said in a statement. “The Unify team has built an innovative AI platform that uncovers and prioritizes signals buried deep in disconnected systems, facilitating targeted outreach with relevant, personalized messages.”

Image: Unify

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