IDC: Global tablet shipments grow by 13% in Q2, Apple leads the way

According to the latest report from the International Data Company (IDC), global tablet shipments grew by 13% during the April-June (Q2) period, reaching 38.3 million units. The growing shipment volume was largely driven by replacement cycles, new device launches, and state subsidies in China. Several brands also stockpiled inventory in anticipation of tariffs, which also played a key role in the rising shipments.

Apple led the global tablet market in Q2 with 12.7 million shipments and a 33% market share. Cupertino’s base iPad (2025) was the key driver for the brand, which saw a 2.4% year-over-year growth in total shipments.

Samsung came in second with 7.2 million shipments for the period and an 18.7% market share. The Galaxy Tab series proved popular across Latin America, the Middle East and Europe.

Lenovo rounded out the top three with 3.1 million shipments and an 8.2% market share thanks to strong demand for its Tab M series. China’s state subsidy also bolstered demand for the Y700 and Xiaoxin Pad Pro models.

Amazon was the fastest growing company in terms of shipments as its Fire range expanded by over 200%, tying Lenovo with 3.1 million shipments and an 8% market share. Xiaomi came in fifth place with 2.8 million shipments and a 7.4% market share thanks to strong demand for its Pad 7 and Redmi Pad SE models.

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