The First Descendant is using AI ads with weird digital clones of actual streamers

The First Descendant Is Getting Called Out for AI Influencer Ads – YouTube

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If you’ve scrolled past an ad on TikTok for Nexon’s gooner-looter-shooter The First Descendant you might not have noticed it was made by AI. But if you watch one of them for more than a second, you’ll probably figure it out. Each one features an AI streamer rambling about the new boss Wall Crasher and maybe the Nier: Automata crossover while doing an odd headbob that I assume is supposed to make their rubber faces look more excited and emphatic. (The way one of them pronounces “Automata” sounds ridiculous, but has probably been trained on real people struggling to say it.)

Instead of hiring proper influencers, these ads have AI imitations of actual streamers like DanieltheDemon pretending to be as excited about The First Descendant as he is about Warframe. It’s not a subtle similarity either, but clearly an AI that’s been trained on an actual person.

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