Samsung Galaxy Z Fold 7 Gets Triple Discount Before iPhone 17 Release

The Samsung Electronics Co. Galaxy Z Fold 7 gets a new discount ahead of the iPhone 17 release. Photographer: SeongJoon Cho/Bloomberg

© 2025 Bloomberg Finance LP

In one of its first promotions since the foldable phone launched, Samsung has released new voucher codes and offers to knock money off the Galaxy Z Fold 7. This comes just weeks before Apple’s iPhone 17 lands, the device’s chief rival.

The most eye-catching deal is Samsung’s double trade-in offer. The Korean company will pay for your old phone (more on pricing shortly) but also give you £200 ($270.05) for any tablet in any condition. In essence, allowing buyers to trade in two devices at once.

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If you don’t have a tablet to trade in, you can pick up a cheap (working) one on the secondary market. Having spoken to a Samsung rep before about a similar ‘any device in any condition’ offer, they told me that the Korean company would honor that promise. I can’t see any banana skins in the small print of the terms and conditions, either.

Still, it’s wise to send in a working device to be safe. Deal hunters can pick up a Lenovo TabM8 on eBay (or Swappa) for £33 ($44.56), or go even cheaper with older Asus and Galaxy Tab models for under £15 ($20.25). These low risk devices are absolutely worth buying and trading in to trigger that £200 ($270.05) discount.

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This deal can also be stacked with the company’s regular smartphone trade-in programme. The prices don’t match the Korean company’s best, for example, it will only pay £253 ($341.61) for the Galaxy S23 Ultra compared to June’s £449 ($606.26) price. An almost £196 ($264.65) difference. Clearly, the guaranteed £200 for any used tablet is where that extra trade-in discount went.

Elsewhere, Samsung is selling the 512GB Galaxy Z Fold 7 for the price of the 256GB model using the code “ZAUG”. Buyers can also get a free case using the code “ZCASE”. All of these apply to U.K. shoppers only.

Expect More Galaxy Z Fold 7 Deals As The iPhone 17 Release Draws Closer

Samsung has long been shameless about aggressive deals in the face of competition. With the iPhone 17 launch slated for early September, the Korean company will almost certainly release new discounts for the Galaxy Z Fold 7 and attempt to steal some of Apple’s limelight. I expect to see higher trade-in prices for iPhones, alongside free some wearables.

The Galaxy Z Fold 7 is an important weapon for Samsung in its forever war with Apple, which doesn’t have a foldable phone in its roster. Until the iPhone Fold lands, I can see Samsung doubling down on discounts for its foldable tech to exploit the product gap between the two companies. We will see more new initiatives to steal Apple’s customers such as the Galaxy Z Fold 7 100-day free trial and the new standalone trade-in scheme.

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Samsung will be encouraged by news that its market share in the U.S. rose from 23% to 31% in the second quarter of 2025. Meanwhile Apple’s market share has declined to 49% from 56%, according to Canalys (via CNBC).

We have also seen that Samsung is gaining ground in the second hand phone market, with used Galaxy phones increasingly holding their value and selling for more with every release. Used iPhones still hold the most value, but the numbers are falling. Samsung’s repeated discounts and promotions, alongside its trade-in pricing supremacy, appear to be paying off. It will want to repeat that success with the Galaxy Z Fold 7 for the second half of 2025.

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