Dell’s AI toolkits represent new direction for the brand

We are in the midst of an “infrastructure renaissance” driven by generative artificial intelligence, and for Dell Technologies Inc., that means new AI toolkits for its consumers.

Last year, Dell announced its AI Factory offering alongside Nvidia Corp., and recently released a 2.0 version, as well as general availability for Dell Pro AI Studio. These announcements come with simplified branding for Dell’s entire portfolio, representing a new era for the company.

Dell’s Kevin Terwilliger and Jon Siegal talk with theCUBE about the company’s rebranding.

“The goal was really to make it simpler for our customers to find the perfect device,” said Jon Siegal (pictured, right), senior vice president of Dell portfolio marketing at Dell. “We’ve really provided the tools for our customers and for our sellers and our channel partners to make it simpler more than anything else. And so, Dell, Dell Pro, Dell Pro Max, I mean, the power of three, I think the simplicity of that has really resonated.”

Siegal and Kevin Terwilliger (pictured, left), vice president and general manager of commercial, consumer and gaming PCs at Dell, spoke with theCUBE’s Dave Vellante and Savannah Peterson at Dell Technologies World, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Dell’s rebranding and their predictions for AI personal computer (PC) services. (* Disclosure below.)

Exploring the potential of Dell’s AI toolkits

The general availability of Dell Pro AI Studio, an AI toolkit for harnessing neural processing units, will eliminate the need for customers to tailor AI applications to different pieces of silicon, according to Terwilliger. He cites Dell’s partnership with AnythingLLM.

“They actually started by tuning for a specific piece of silicon, and what they told us is it took them three months to tune their model to run on top of that NPU,” he said. “We gave them this … framework to be able to move that same code base onto multiple different NPUs. They did it in two minutes.”

Siegel and Terwilliger also see potential for portable AI toolkits, such as a model for analyzing X-rays that can be taken to rural areas. Another possibility is using AI agents to determine when a PC needs repairs.

“A self-healing PC might not be the first use case you think about,” Siegel said. “But, if a customer thinks when they buy a PC, they just know it’s going to work, and if there’s an issue, it’s going to get fixed. Is that not peace of mind?”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Dell Technologies World:

(* Disclosure: TheCUBE is a paid media partner for Dell Technologies World. Neither Dell Technologies Inc., the primary sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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