Zoox bets big, launches robotaxi service on Vegas Strip

Zoox produces its robotaxis completely in-house at its custom serial production facility. | Source: Zoox

Amazon subsidiary Zoox today launched its robotaxi service to the public on and around the Las Vegas Strip. Rides are free and available through the Zoox app, which can be downloaded on both iOS and Android devices, the company said.

Zoox has spent more than a decade developing and rolling out its custom-built robotaxis. The company’s unique vehicle doesn’t have a driver’s seat, steering wheel, or brake pedals. Instead, the interior of the vehicle features rows of seating that face each other, allowing riders to better connect during rides. Zoox said it can produce up to 10,000 of these vehicles a year in its production facility.

“The autonomous vehicle industry has made remarkable strides this year, bringing us closer to a future of safer, more accessible mobility. With the launch of our fully driverless ride-hailing service using a purposefully designed robotaxi, we’re thrilled to be part of this groundbreaking journey,” said Aicha Evans, CEO of Zoox. “Las Vegas is a city famous for unforgettable moments, and it is the ideal location for our debut. Zoox is about transforming the entire ride-hailing experience, making every ride a delightful experience.”

The Foster City, Calif.-based company is also testing its purpose-built robotaxis in San Francisco and Foster City. During the testing phase, its vehicles are open to Zoox employees so the company can refine the riding experience. It has further plans to test in Austin and Miami in the coming years.

Mike Oitzman, senior editor of The Robot Report, took a ride in a Zoox robotaxi around the Las Vegas Strip during CES 2025. You can watch the ride below.

How will the service work?

Zoox said Las Vegas makes an ideal location for its service launch. The city welcomes over 40 million visitors annually, who will now have the opportunity to explore the strip in a Zoox vehicle. 

After downloading the Zoox app, riders can select from several destinations, such as Resorts World Las Vegas, AREA15, Topgolf, and other resort and entertainment properties. The company plans to add more destinations throughout the coming months as it expands its service. 

Pickups and drop-offs will happen at each destination’s ride-hail zone. At some destinations, like Resorts World Las Vegas and AREA15, the company has set up dedicated areas designed for Zoox riders. At these locations, an on-site Zoox Concierge will be there to welcome riders, walk them through the app, and answer questions.

To help riders identify their robotaxi, the vehicle’s license plate number will be displayed in the app. The app will also include estimated pickup times, real-time arrival updates, and post-ride summaries with feedback options.

To start, the service is free for all riders. The company said this will help riders become more familiar with Zoox, its service, and share feedback before Zoox starts to scale. Zoox said it plans to introduce paid rides when it secures the necessary regulatory approval.

How does Zoox compare to other robotaxi developers?

Zoox stands out for its unique robotaxi design, but it isn’t the only company running robotaxis services in the U.S. Waymo, an Alphabet subsidiary, is a clear leader in the space. In July 2025, the company announced it had surpassed 100 million fully autonomous miles without a human driver behind the wheel. The Robot Report named Waymo its 2025 Robot of the Year.

The company is now driving more than 2 million fully autonomous miles and providing over a quarter million rides per week, it said. It has served more than 10 million fully autonomous trips to date. Waymo currently operates services in Phoenix, San Francisco, Los Angeles, and Austin.

Nuro, a Mountain View, Calif.-based developer, has also been working to commercialize robotaxi services. The company is taking a multi-pronged approach to autonomous driving. In addition to robotaxi services, It licenses its autonomous driving system to automotive manufacturers and mobility providers.

Tesla has also recently entered the robotaxi space. In June 2025, Tesla officially launched its first robotaxi service in Austin to a select group of investors and influencers. 

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