news@appleinsider.com (Malcolm Owen)
2024-03-27 08:24:13
appleinsider.com
The iPhone SE 4 could have its displays produced by BOE, with Samsung Display allegedly out of the running over pricing issues.
The display of Apple’s iPhone lineup is an important but expensive component of the entire smartphone, with Apple relying on a small number of screen suppliers for its needs. If a Wednesday report is to be believed, a three-horse-race has become a two-horse battle after one pulled out of negotiations.
The price Apple was willing to pay for the display is allegedly the reason for Samsung ending discussions. Apple supposedly floated a price per display of $25, cheaper than Samsung’s previous offer of $30 per display panel.
Of the remaining two companies, BOE is the most likely to actually secure orders from Apple for the screen, despite reports from 2023 that it had performance and supply problems. Even so, the size of BOE’s operation versus the relatively small Tianma makes it a firm favorite.