news@appleinsider.com (William Gallagher)
2024-04-05 06:48:52
appleinsider.com
It’s less a case of popularity, and more about release cycles, but Samsung is again the number one smartphone manufacturer in the world.
According to the Korea Times, however, the roles have now reversed. Based on figures for February 2024, the publication reports that Samsung captured a 20% share of the market.
Then based on data from January 2024, Samsung reportedly rose from 20% to 36% of the US market. At the same time, Apple in its post holiday, post launch stage in the cycle, dropped from 64% to 48%.
Apple’s taking the crown over the whole of 2023 may be more significant. For year-round, Samsung typically has an advantage over Apple because it sells so very many more different smartphone models to hit different price points.
Overall, though, smartphone sales have tended to be in decline worldwide, particularly in China. Apple still topped the chart in Japan in the latest figures from March 2024, but that market has shrunk.