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  • AI
    Artificial Intelligence

    The Lifecycle of Feature Engineering: From Raw Data to Model-Ready Inputs

    Artificial Intelligence

    Building End-to-End Data Pipelines: From Data Ingestion to Analysis

    Artificial Intelligence

    How Rapid7 automates vulnerability risk scores with ML pipelines using Amazon SageMaker AI

    Artificial Intelligence

    Build a conversational data assistant, Part 2 – Embedding generative business intelligence with Amazon Q in QuickSight

    Artificial Intelligence

    Enabling Differentially Private Federated Learning for Speech Recognition: Benchmarks, Adaptive Optimizers, and Gradient Clipping

    Artificial Intelligence

    Overcoming Vocabulary Constraints with Pixel-level Fallback

    Artificial Intelligence

    Uphold ethical standards in fashion using multimodal toxicity detection with Amazon Bedrock Guardrails

    Artificial Intelligence

    10 Surprising Things You Can Do with Python’s datetime Module

    Artificial Intelligence

    New capabilities in Amazon SageMaker AI continue to transform how organizations develop AI models

  • Apple
    HSBC says Apple’s AI fumble may stretch iPhone upgrade cycle

    HSBC says Apple’s AI fumble may stretch iPhone upgrade cycle

    WhatsApp streamlines in-app support process

    WhatsApp streamlines in-app support process

    Brad Pitt F1, Ocean’s Eleven, hit, blockbuster

    Brad Pitt F1, Ocean’s Eleven, hit, blockbuster

    One of the iPhone 17 Pro colors might literally be Liquid Glass

    One of the iPhone 17 Pro colors might literally be Liquid Glass

    watchOS 26: Four new features your Apple Watch might not support

    watchOS 26: Four new features your Apple Watch might not support

    Kingston XS2000 4TB External SSD review: Features, specs, price

    Kingston XS2000 4TB External SSD review: Features, specs, price

    This iPhone eSIM app gives you free data in Europe

    This iPhone eSIM app gives you free data in Europe

    9to5Mac Daily: July 18, 2025 – Meta vs Apple, AirPods

    Genmoji in iOS 26: Here’s every new feature coming soon

    Genmoji in iOS 26: Here’s every new feature coming soon

  • ComputerWorld
    Under CISPE pressure, Microsoft opens the door to fairer cloud competition in Europe

    Under CISPE pressure, Microsoft opens the door to fairer cloud competition in Europe

    Wait a minute — developers who use genAI tools are slower?

    Wait a minute — developers who use genAI tools are slower?

    The car as Office: Mercedes integrates Teams, Intune and Copilot

    The car as Office: Mercedes integrates Teams, Intune and Copilot

    How AI is reshaping Slack

    How AI is reshaping Slack

    Hands on: An early look at Comet — and how AI browsers could change the internet

    Hands on: An early look at Comet — and how AI browsers could change the internet

    LLMs bow to pressure, changing answers when challenged: DeepMind study

    LLMs bow to pressure, changing answers when challenged: DeepMind study

    This will be the name of OpenAI’s rumored browser

    This will be the name of OpenAI’s rumored browser

    4 AI-powered visual search tricks – Computerworld

    4 AI-powered visual search tricks – Computerworld

    Rushing into genAI? Prepare for budget blowouts and broken promises – Computerworld

    Rushing into genAI? Prepare for budget blowouts and broken promises – Computerworld

  • Gaming
    THIS GAME MADE ME A LITTLE MAD!! | Thymesia | – PART 2

    THIS GAME MADE ME A LITTLE MAD!! | Thymesia | – PART 2

    The Callisto Protocol 5 things We Liked (& 2 Things We Didn’t) PS5 NEW GAMEPLAY

    The Callisto Protocol 5 things We Liked (& 2 Things We Didn’t) PS5 NEW GAMEPLAY

    Gabe Newell says AI tools will result in a ‘funny situation’ where people who don’t know how to program become ‘more effective developers of value’ than those who’ve been at it for a decade

    Gabe Newell says AI tools will result in a ‘funny situation’ where people who don’t know how to program become ‘more effective developers of value’ than those who’ve been at it for a decade

    Starship Troopers: Extermination PS5 Gameplay

    Starship Troopers: Extermination PS5 Gameplay

    I’ve just crowned these Beyerdynamic headphones as the best audiophile closed-back cans, although it’s a shame about the lack of microphone

    I’ve just crowned these Beyerdynamic headphones as the best audiophile closed-back cans, although it’s a shame about the lack of microphone

    As Dusk Falls – My Family | Xbox Game Pass | Cloud Gaming

    As Dusk Falls – My Family | Xbox Game Pass | Cloud Gaming

    Diablo 4 – Patch 1.1 Disaster! Season 1 Delay Demanded by Fans 4 & Review Scores Plummet!

    Diablo 4 – Patch 1.1 Disaster! Season 1 Delay Demanded by Fans 4 & Review Scores Plummet!

    DayZ creator’s monster-hunting survival game gets major new DLC offering brutal endgame challenges with lavish loot: ‘Survival games should be challenging, after all’

    DayZ creator’s monster-hunting survival game gets major new DLC offering brutal endgame challenges with lavish loot: ‘Survival games should be challenging, after all’

    very well thought out review of sonic frontiers

    very well thought out review of sonic frontiers

  • Retro Rewind
    Retro Rewind: Electronic Games April 1995

    Retro Rewind: Electronic Games April 1995

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

    Retro Rewind: Electronic Gaming Monthly Magazine Number 57 April 1994

    Retro Rewind: Blast from the Past – 35 Iconic Commercials of 1988!

    Retro Rewind: Blast from the Past – 35 Iconic Commercials of 1988!

    Retro Rewind: PC World Magazine August 1998

    Retro Rewind: PC World Magazine August 1998

    Retro Rewind: Computer Shopper Magazine September 1997

    Retro Rewind: Computer Shopper Magazine September 1997

    Retro Rewind: PC Magazine December 2015

    Retro Rewind: PC Magazine December 2015

    Retro Rewind: EDGE Magazine RETRO #1: The Guide to Classic Videogame Playing and Collecting

    Retro Rewind: EDGE Magazine RETRO #1: The Guide to Classic Videogame Playing and Collecting

    Retro Rewind: Computer Gaming World Magazine Issue 73 December 1998

    Retro Rewind: Computer Gaming World Magazine Issue 73 December 1998

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

  • Tech Art
    Love In Time Of Quarantine, Nurdwi Subagyo Katong & Friends, Digital Collage, Appropriationism 1

    Love In Time Of Quarantine, Nurdwi Subagyo Katong & Friends, Digital Collage, Appropriationism 1

    How to start a Graphic Design Agency? | How to Start your own Business with Graphic Designing

    How to start a Graphic Design Agency? | How to Start your own Business with Graphic Designing

    Dreamy Dandelions | Adobe Fresco

    Dreamy Dandelions | Adobe Fresco

    Tutorial on how I render/shade hair on ibis paint x! (begginer friendly)

    Tutorial on how I render/shade hair on ibis paint x! (begginer friendly)

    Color Theory for BEGINNERS  + How to ACTUALLY use it in Digital Painting

    Color Theory for BEGINNERS + How to ACTUALLY use it in Digital Painting

    How to Create Augmented Reality for Education

    How to Create Augmented Reality for Education

    VECTOR ART ON PICSART : How to edit vector art on Picsart tutorial ( tagalog )

    VECTOR ART ON PICSART : How to edit vector art on Picsart tutorial ( tagalog )

    Art Comes Naturally in Upstate New York

    Art Comes Naturally in Upstate New York

    Greeting Card Junk Journal: Index Cards & Masking Tape

    Greeting Card Junk Journal: Index Cards & Masking Tape

  • Tech Deals
    ORICO 1TB External SSD Up to 1050MB/s, Hanging Hole Design Portable Solid State Drive,…

    ORICO 1TB External SSD Up to 1050MB/s, Hanging Hole Design Portable Solid State Drive,…

    ITD ITANDA USB 3.0 Micro Cable, 3.3FT, Heavy Duty High Speed Hard Drive Cable, USB 3.0 A…

    ITD ITANDA USB 3.0 Micro Cable, 3.3FT, Heavy Duty High Speed Hard Drive Cable, USB 3.0 A…

    Intel 660p Series M.2 2280 1TB PCIe NVMe 3.0 x4 3D2, QLC Internal Solid State Drive…

    Intel 660p Series M.2 2280 1TB PCIe NVMe 3.0 x4 3D2, QLC Internal Solid State Drive…

    HP OfficeJet Pro 8125e Wireless All-in-One Color Inkjet Printer, Print, scan, Copy, ADF,…

    HP OfficeJet Pro 8125e Wireless All-in-One Color Inkjet Printer, Print, scan, Copy, ADF,…

    [USB3.2 Gen2] USB-C+USB-A External SSD 1TB 1,050MB/s for PS5 iPhone15 MacBook iPad Xbox…

    [USB3.2 Gen2] USB-C+USB-A External SSD 1TB 1,050MB/s for PS5 iPhone15 MacBook iPad Xbox…

    Fantom Drives – VENOM8 2TB NVMe Gen 4 M.2 Internal SSD – PS5 Memory Upgrade 3D NAND TLC…

    Fantom Drives – VENOM8 2TB NVMe Gen 4 M.2 Internal SSD – PS5 Memory Upgrade 3D NAND TLC…

    CORSAIR Dominator Titanium RGB DDR5 RAM 64GB (2x32GB) DDR5 6600MHz CL32 Intel XMP iCUE…

    CORSAIR Dominator Titanium RGB DDR5 RAM 64GB (2x32GB) DDR5 6600MHz CL32 Intel XMP iCUE…

    Stratos Micro Gaming Desktop – AMD Ryzen 7 5700G, 32GB DDR4 RAM, 1TB NVMe SSD,…

    Stratos Micro Gaming Desktop – AMD Ryzen 7 5700G, 32GB DDR4 RAM, 1TB NVMe SSD,…

    Asrock Z790PGSONIC Mb Asrock Z790 Pg Sonic R

    Asrock Z790PGSONIC Mb Asrock Z790 Pg Sonic R

  • Techs Got To Eat
    Bacon & Spinach Mug Quiche: 3-Minute Gourmet Breakfast

    Bacon & Spinach Mug Quiche: 3-Minute Gourmet Breakfast

    Cheesy Broccoli Rice Mug: 5-Minute Super Comfort Food

    Cheesy Broccoli Rice Mug: 5-Minute Super Comfort Food

    Top 10 Vegetarian Recipes for 2025: Easy and Nutritious Meals for Busy People

    Top 10 Vegetarian Recipes for 2025: Easy and Nutritious Meals for Busy People

    Bacon Mug Lasagna: 5-Minute Microwave Meat Lover’s Dream

    Bacon Mug Lasagna: 5-Minute Microwave Meat Lover’s Dream

    Bacon Fried Rice Mug: 5-Minute Microwave Meal

    Bacon Fried Rice Mug: 5-Minute Microwave Meal

    Bacon & Cheddar Mug Biscuit: 2-Minute Savory Comfort

    Bacon & Cheddar Mug Biscuit: 2-Minute Savory Comfort

    Loaded Bacon Cheesy Potato Mug: 5-Minute Comfort Food

    Loaded Bacon Cheesy Potato Mug: 5-Minute Comfort Food

    Peanut Butter Banana Mug Muffin: 5-Minute Protein Snack

    Peanut Butter Banana Mug Muffin: 5-Minute Protein Snack

    Oreo Mug Cake: 2-Minute Cookie & Cake Combo!

    Oreo Mug Cake: 2-Minute Cookie & Cake Combo!

  • Tesla
    BougeRV Anti-Rust Aluminum Roof Basket 47”x40”x8” Lightweight Universal Rooftop Cargo…

    BougeRV Anti-Rust Aluminum Roof Basket 47”x40”x8” Lightweight Universal Rooftop Cargo…

    Tesla Cybertruck Center Console Wireless Charger Mat & Phone Charge Area Silicone Mat…

    Tesla Cybertruck Center Console Wireless Charger Mat & Phone Charge Area Silicone Mat…

    1 PC Shock-Absorbing 4.7″-7.1″ Mobile Phone Holder, One-Second Placement of Horizontal…

    1 PC Shock-Absorbing 4.7″-7.1″ Mobile Phone Holder, One-Second Placement of Horizontal…

    Hawyet 1 PC Double Head Car Detail Clean Brush, 8.6In x 1.9In ABS Auto Interior Cleaning…

    Hawyet 1 PC Double Head Car Detail Clean Brush, 8.6In x 1.9In ABS Auto Interior Cleaning…

    Easy Install Black Hub Caps Cover for Tesla Cybertruck 2025,OEM Style Wheel Protection…

    Easy Install Black Hub Caps Cover for Tesla Cybertruck 2025,OEM Style Wheel Protection…

    2PCS Car Floor Jack Handle Bolts, 3 Ton 4 Ton Horizontal Floor Jack Pressure Rod Fixed…

    2PCS Car Floor Jack Handle Bolts, 3 Ton 4 Ton Horizontal Floor Jack Pressure Rod Fixed…

    2 PCS Motorcycle Gear Shift Level Cover, Anti-Slip Rubber Protector for Motorcycle Gear…

    2 PCS Motorcycle Gear Shift Level Cover, Anti-Slip Rubber Protector for Motorcycle Gear…

    Tesla employees try to oust Elon, new Volvo, and Micah’s close call

    Electric Bronco, new Model Y, and Waymo’s is bigger than Elon’s

    CAR PASS Line Rider Sporty Front Seat Covers,Gray Car Seat Covers Two Front Seats Only,…

    CAR PASS Line Rider Sporty Front Seat Covers,Gray Car Seat Covers Two Front Seats Only,…

  • UFO
    Drone Strobe Light Anti Collision Multiple Lighting Modes Adjustable for Night Flying – Rechargeable LED Flash Lamp, Fits DJI Neo/Avata 2/Flip/Mini 4 Pro/Mini 3 Pro/2/Air 3S/Mavic 3/2 & All RC Drones

    Drone Strobe Light Anti Collision Multiple Lighting Modes Adjustable for Night Flying – Rechargeable LED Flash Lamp, Fits DJI Neo/Avata 2/Flip/Mini 4 Pro/Mini 3 Pro/2/Air 3S/Mavic 3/2 & All RC Drones

    Contactee & Channel talks Extra-Dimensional ETs

    Contactee & Channel talks Extra-Dimensional ETs

    Queday Mens Sport Sandals Closed Toe Outdoor Hiking Sandals Lightweight Trail Walking Casual Water Shoes

    Queday Mens Sport Sandals Closed Toe Outdoor Hiking Sandals Lightweight Trail Walking Casual Water Shoes

    Alien Trespass

    Alien Trespass

    UFO Paranormal Overlords [DVD]

    UFO Paranormal Overlords [DVD]

    10 SCARY Videos That Will MAKE YOU SICK !

    10 SCARY Videos That Will MAKE YOU SICK !

    Alien / Aliens Double Feature

    Alien / Aliens Double Feature

    Lil Mac N’ Cheese – Unidentified Flying Object

    Lil Mac N’ Cheese – Unidentified Flying Object

    Sunco 6 Pack UFO LED High Bay Light, Shop Lights for Warehouse, Plug & Play, 19500 LM, 150W, 5000K Daylight, Power Cord Included, IP65 Waterproof Shatterproof Fixture UL

    Sunco 6 Pack UFO LED High Bay Light, Shop Lights for Warehouse, Plug & Play, 19500 LM, 150W, 5000K Daylight, Power Cord Included, IP65 Waterproof Shatterproof Fixture UL

  • AI
    Artificial Intelligence

    The Lifecycle of Feature Engineering: From Raw Data to Model-Ready Inputs

    Artificial Intelligence

    Building End-to-End Data Pipelines: From Data Ingestion to Analysis

    Artificial Intelligence

    How Rapid7 automates vulnerability risk scores with ML pipelines using Amazon SageMaker AI

    Artificial Intelligence

    Build a conversational data assistant, Part 2 – Embedding generative business intelligence with Amazon Q in QuickSight

    Artificial Intelligence

    Enabling Differentially Private Federated Learning for Speech Recognition: Benchmarks, Adaptive Optimizers, and Gradient Clipping

    Artificial Intelligence

    Overcoming Vocabulary Constraints with Pixel-level Fallback

    Artificial Intelligence

    Uphold ethical standards in fashion using multimodal toxicity detection with Amazon Bedrock Guardrails

    Artificial Intelligence

    10 Surprising Things You Can Do with Python’s datetime Module

    Artificial Intelligence

    New capabilities in Amazon SageMaker AI continue to transform how organizations develop AI models

  • Apple
    HSBC says Apple’s AI fumble may stretch iPhone upgrade cycle

    HSBC says Apple’s AI fumble may stretch iPhone upgrade cycle

    WhatsApp streamlines in-app support process

    WhatsApp streamlines in-app support process

    Brad Pitt F1, Ocean’s Eleven, hit, blockbuster

    Brad Pitt F1, Ocean’s Eleven, hit, blockbuster

    One of the iPhone 17 Pro colors might literally be Liquid Glass

    One of the iPhone 17 Pro colors might literally be Liquid Glass

    watchOS 26: Four new features your Apple Watch might not support

    watchOS 26: Four new features your Apple Watch might not support

    Kingston XS2000 4TB External SSD review: Features, specs, price

    Kingston XS2000 4TB External SSD review: Features, specs, price

    This iPhone eSIM app gives you free data in Europe

    This iPhone eSIM app gives you free data in Europe

    9to5Mac Daily: July 18, 2025 – Meta vs Apple, AirPods

    Genmoji in iOS 26: Here’s every new feature coming soon

    Genmoji in iOS 26: Here’s every new feature coming soon

  • ComputerWorld
    Under CISPE pressure, Microsoft opens the door to fairer cloud competition in Europe

    Under CISPE pressure, Microsoft opens the door to fairer cloud competition in Europe

    Wait a minute — developers who use genAI tools are slower?

    Wait a minute — developers who use genAI tools are slower?

    The car as Office: Mercedes integrates Teams, Intune and Copilot

    The car as Office: Mercedes integrates Teams, Intune and Copilot

    How AI is reshaping Slack

    How AI is reshaping Slack

    Hands on: An early look at Comet — and how AI browsers could change the internet

    Hands on: An early look at Comet — and how AI browsers could change the internet

    LLMs bow to pressure, changing answers when challenged: DeepMind study

    LLMs bow to pressure, changing answers when challenged: DeepMind study

    This will be the name of OpenAI’s rumored browser

    This will be the name of OpenAI’s rumored browser

    4 AI-powered visual search tricks – Computerworld

    4 AI-powered visual search tricks – Computerworld

    Rushing into genAI? Prepare for budget blowouts and broken promises – Computerworld

    Rushing into genAI? Prepare for budget blowouts and broken promises – Computerworld

  • Gaming
    THIS GAME MADE ME A LITTLE MAD!! | Thymesia | – PART 2

    THIS GAME MADE ME A LITTLE MAD!! | Thymesia | – PART 2

    The Callisto Protocol 5 things We Liked (& 2 Things We Didn’t) PS5 NEW GAMEPLAY

    The Callisto Protocol 5 things We Liked (& 2 Things We Didn’t) PS5 NEW GAMEPLAY

    Gabe Newell says AI tools will result in a ‘funny situation’ where people who don’t know how to program become ‘more effective developers of value’ than those who’ve been at it for a decade

    Gabe Newell says AI tools will result in a ‘funny situation’ where people who don’t know how to program become ‘more effective developers of value’ than those who’ve been at it for a decade

    Starship Troopers: Extermination PS5 Gameplay

    Starship Troopers: Extermination PS5 Gameplay

    I’ve just crowned these Beyerdynamic headphones as the best audiophile closed-back cans, although it’s a shame about the lack of microphone

    I’ve just crowned these Beyerdynamic headphones as the best audiophile closed-back cans, although it’s a shame about the lack of microphone

    As Dusk Falls – My Family | Xbox Game Pass | Cloud Gaming

    As Dusk Falls – My Family | Xbox Game Pass | Cloud Gaming

    Diablo 4 – Patch 1.1 Disaster! Season 1 Delay Demanded by Fans 4 & Review Scores Plummet!

    Diablo 4 – Patch 1.1 Disaster! Season 1 Delay Demanded by Fans 4 & Review Scores Plummet!

    DayZ creator’s monster-hunting survival game gets major new DLC offering brutal endgame challenges with lavish loot: ‘Survival games should be challenging, after all’

    DayZ creator’s monster-hunting survival game gets major new DLC offering brutal endgame challenges with lavish loot: ‘Survival games should be challenging, after all’

    very well thought out review of sonic frontiers

    very well thought out review of sonic frontiers

  • Retro Rewind
    Retro Rewind: Electronic Games April 1995

    Retro Rewind: Electronic Games April 1995

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

    Retro Rewind: Electronic Gaming Monthly Magazine Number 57 April 1994

    Retro Rewind: Blast from the Past – 35 Iconic Commercials of 1988!

    Retro Rewind: Blast from the Past – 35 Iconic Commercials of 1988!

    Retro Rewind: PC World Magazine August 1998

    Retro Rewind: PC World Magazine August 1998

    Retro Rewind: Computer Shopper Magazine September 1997

    Retro Rewind: Computer Shopper Magazine September 1997

    Retro Rewind: PC Magazine December 2015

    Retro Rewind: PC Magazine December 2015

    Retro Rewind: EDGE Magazine RETRO #1: The Guide to Classic Videogame Playing and Collecting

    Retro Rewind: EDGE Magazine RETRO #1: The Guide to Classic Videogame Playing and Collecting

    Retro Rewind: Computer Gaming World Magazine Issue 73 December 1998

    Retro Rewind: Computer Gaming World Magazine Issue 73 December 1998

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

  • Tech Art
    Love In Time Of Quarantine, Nurdwi Subagyo Katong & Friends, Digital Collage, Appropriationism 1

    Love In Time Of Quarantine, Nurdwi Subagyo Katong & Friends, Digital Collage, Appropriationism 1

    How to start a Graphic Design Agency? | How to Start your own Business with Graphic Designing

    How to start a Graphic Design Agency? | How to Start your own Business with Graphic Designing

    Dreamy Dandelions | Adobe Fresco

    Dreamy Dandelions | Adobe Fresco

    Tutorial on how I render/shade hair on ibis paint x! (begginer friendly)

    Tutorial on how I render/shade hair on ibis paint x! (begginer friendly)

    Color Theory for BEGINNERS  + How to ACTUALLY use it in Digital Painting

    Color Theory for BEGINNERS + How to ACTUALLY use it in Digital Painting

    How to Create Augmented Reality for Education

    How to Create Augmented Reality for Education

    VECTOR ART ON PICSART : How to edit vector art on Picsart tutorial ( tagalog )

    VECTOR ART ON PICSART : How to edit vector art on Picsart tutorial ( tagalog )

    Art Comes Naturally in Upstate New York

    Art Comes Naturally in Upstate New York

    Greeting Card Junk Journal: Index Cards & Masking Tape

    Greeting Card Junk Journal: Index Cards & Masking Tape

  • Tech Deals
    ORICO 1TB External SSD Up to 1050MB/s, Hanging Hole Design Portable Solid State Drive,…

    ORICO 1TB External SSD Up to 1050MB/s, Hanging Hole Design Portable Solid State Drive,…

    ITD ITANDA USB 3.0 Micro Cable, 3.3FT, Heavy Duty High Speed Hard Drive Cable, USB 3.0 A…

    ITD ITANDA USB 3.0 Micro Cable, 3.3FT, Heavy Duty High Speed Hard Drive Cable, USB 3.0 A…

    Intel 660p Series M.2 2280 1TB PCIe NVMe 3.0 x4 3D2, QLC Internal Solid State Drive…

    Intel 660p Series M.2 2280 1TB PCIe NVMe 3.0 x4 3D2, QLC Internal Solid State Drive…

    HP OfficeJet Pro 8125e Wireless All-in-One Color Inkjet Printer, Print, scan, Copy, ADF,…

    HP OfficeJet Pro 8125e Wireless All-in-One Color Inkjet Printer, Print, scan, Copy, ADF,…

    [USB3.2 Gen2] USB-C+USB-A External SSD 1TB 1,050MB/s for PS5 iPhone15 MacBook iPad Xbox…

    [USB3.2 Gen2] USB-C+USB-A External SSD 1TB 1,050MB/s for PS5 iPhone15 MacBook iPad Xbox…

    Fantom Drives – VENOM8 2TB NVMe Gen 4 M.2 Internal SSD – PS5 Memory Upgrade 3D NAND TLC…

    Fantom Drives – VENOM8 2TB NVMe Gen 4 M.2 Internal SSD – PS5 Memory Upgrade 3D NAND TLC…

    CORSAIR Dominator Titanium RGB DDR5 RAM 64GB (2x32GB) DDR5 6600MHz CL32 Intel XMP iCUE…

    CORSAIR Dominator Titanium RGB DDR5 RAM 64GB (2x32GB) DDR5 6600MHz CL32 Intel XMP iCUE…

    Stratos Micro Gaming Desktop – AMD Ryzen 7 5700G, 32GB DDR4 RAM, 1TB NVMe SSD,…

    Stratos Micro Gaming Desktop – AMD Ryzen 7 5700G, 32GB DDR4 RAM, 1TB NVMe SSD,…

    Asrock Z790PGSONIC Mb Asrock Z790 Pg Sonic R

    Asrock Z790PGSONIC Mb Asrock Z790 Pg Sonic R

  • Techs Got To Eat
    Bacon & Spinach Mug Quiche: 3-Minute Gourmet Breakfast

    Bacon & Spinach Mug Quiche: 3-Minute Gourmet Breakfast

    Cheesy Broccoli Rice Mug: 5-Minute Super Comfort Food

    Cheesy Broccoli Rice Mug: 5-Minute Super Comfort Food

    Top 10 Vegetarian Recipes for 2025: Easy and Nutritious Meals for Busy People

    Top 10 Vegetarian Recipes for 2025: Easy and Nutritious Meals for Busy People

    Bacon Mug Lasagna: 5-Minute Microwave Meat Lover’s Dream

    Bacon Mug Lasagna: 5-Minute Microwave Meat Lover’s Dream

    Bacon Fried Rice Mug: 5-Minute Microwave Meal

    Bacon Fried Rice Mug: 5-Minute Microwave Meal

    Bacon & Cheddar Mug Biscuit: 2-Minute Savory Comfort

    Bacon & Cheddar Mug Biscuit: 2-Minute Savory Comfort

    Loaded Bacon Cheesy Potato Mug: 5-Minute Comfort Food

    Loaded Bacon Cheesy Potato Mug: 5-Minute Comfort Food

    Peanut Butter Banana Mug Muffin: 5-Minute Protein Snack

    Peanut Butter Banana Mug Muffin: 5-Minute Protein Snack

    Oreo Mug Cake: 2-Minute Cookie & Cake Combo!

    Oreo Mug Cake: 2-Minute Cookie & Cake Combo!

  • Tesla
    BougeRV Anti-Rust Aluminum Roof Basket 47”x40”x8” Lightweight Universal Rooftop Cargo…

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    Tesla Cybertruck Center Console Wireless Charger Mat & Phone Charge Area Silicone Mat…

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    1 PC Shock-Absorbing 4.7″-7.1″ Mobile Phone Holder, One-Second Placement of Horizontal…

    Hawyet 1 PC Double Head Car Detail Clean Brush, 8.6In x 1.9In ABS Auto Interior Cleaning…

    Hawyet 1 PC Double Head Car Detail Clean Brush, 8.6In x 1.9In ABS Auto Interior Cleaning…

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    Easy Install Black Hub Caps Cover for Tesla Cybertruck 2025,OEM Style Wheel Protection…

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    2PCS Car Floor Jack Handle Bolts, 3 Ton 4 Ton Horizontal Floor Jack Pressure Rod Fixed…

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    2 PCS Motorcycle Gear Shift Level Cover, Anti-Slip Rubber Protector for Motorcycle Gear…

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    Electric Bronco, new Model Y, and Waymo’s is bigger than Elon’s

    CAR PASS Line Rider Sporty Front Seat Covers,Gray Car Seat Covers Two Front Seats Only,…

    CAR PASS Line Rider Sporty Front Seat Covers,Gray Car Seat Covers Two Front Seats Only,…

  • UFO
    Drone Strobe Light Anti Collision Multiple Lighting Modes Adjustable for Night Flying – Rechargeable LED Flash Lamp, Fits DJI Neo/Avata 2/Flip/Mini 4 Pro/Mini 3 Pro/2/Air 3S/Mavic 3/2 & All RC Drones

    Drone Strobe Light Anti Collision Multiple Lighting Modes Adjustable for Night Flying – Rechargeable LED Flash Lamp, Fits DJI Neo/Avata 2/Flip/Mini 4 Pro/Mini 3 Pro/2/Air 3S/Mavic 3/2 & All RC Drones

    Contactee & Channel talks Extra-Dimensional ETs

    Contactee & Channel talks Extra-Dimensional ETs

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    Sunco 6 Pack UFO LED High Bay Light, Shop Lights for Warehouse, Plug & Play, 19500 LM, 150W, 5000K Daylight, Power Cord Included, IP65 Waterproof Shatterproof Fixture UL

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Home MIT Tech

Delivering the next-generation barcode | MIT Technology Review

MIT Tech by MIT Tech
November 6, 2024
in MIT Tech
Reading Time: 4 mins read
121
A A
0


MIT Technology Review Insights
2024-11-06 09:00:00
www.technologyreview.com

2D barcodes encode substantially more information than their 1D counterparts. This enables them to link physical objects to a wide array of digital resources. For consumers, 2D barcodes can provide a wealth of product information, from food allergens, expiration dates, and safety recalls to detailed medication use instructions, coupons, and product offers. For businesses, 2D barcodes can enhance operational efficiencies, create traceability at the lot or item level, and drive new forms of customer engagement.

An array of 2D barcode types supports the information needs of a variety of industries. The GS1 DataMatrix, for example, is used on medication or medical devices, encoding expiration dates, batch and lot numbers, and FDA National Drug Codes. The QR Code is familiar to consumers who have used one to open a website from their phone. Adding a GS1 Digital Link URI to a QR Code enables it to serve two purposes: as both a traditional barcode for supply chain operations, enabling tracking throughout the supply chain and price lookup at checkout, and also as a consumer-facing link to digital information, like expiry dates and serial numbers.

Regardless of type, however, all 2D barcodes require a business ecosystem backed by data. To capture new value from advanced barcodes, organizations must supply and manage clean, accurate, and interoperable data around their products and materials. For 2D barcodes to deliver on their potential, businesses will need to collaborate with partners, suppliers, and customers and commit to common data standards across the value chain.

Driving the demand for 2D barcodes

Shifting to 2D barcodes—and enabling the data ecosystems behind them—will require investment by business. Consumer engagement, compliance, and sustainability are among the many factors driving this transition.

Real-time consumer engagement: Today’s customers want to feel connected to the brands they interact with and purchase from. Information is a key element of that engagement and empowerment. “When I think about customer satisfaction,” says Leslie Hand, group vice president for IDC Retail Insights, “I’m thinking about how I can provide more information that allows them to make better decisions about their own lives and the things they buy.”

2D barcodes can help by connecting consumers to online content in real time. “If, by using a 2D barcode, you have the capability to connect to a consumer in a specific region, or a specific store, and you have the ability to provide information to that consumer about the specific product in their hand, that can be a really powerful consumer engagement tool,” says Dan Hardy, director of customer operations for HanesBrands, Inc. “2D barcodes can bring brand and product connectivity directly to an individual consumer, and create an interaction that supports your brand message at an individual consumer/product level.”

Download the full report.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff.

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