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Friday, July 18, 2025
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  • AI
    Artificial Intelligence

    The Lifecycle of Feature Engineering: From Raw Data to Model-Ready Inputs

    Artificial Intelligence

    Building End-to-End Data Pipelines: From Data Ingestion to Analysis

    Artificial Intelligence

    How Rapid7 automates vulnerability risk scores with ML pipelines using Amazon SageMaker AI

    Artificial Intelligence

    Build a conversational data assistant, Part 2 – Embedding generative business intelligence with Amazon Q in QuickSight

    Artificial Intelligence

    Enabling Differentially Private Federated Learning for Speech Recognition: Benchmarks, Adaptive Optimizers, and Gradient Clipping

    Artificial Intelligence

    Overcoming Vocabulary Constraints with Pixel-level Fallback

    Artificial Intelligence

    Uphold ethical standards in fashion using multimodal toxicity detection with Amazon Bedrock Guardrails

    Artificial Intelligence

    10 Surprising Things You Can Do with Python’s datetime Module

    Artificial Intelligence

    New capabilities in Amazon SageMaker AI continue to transform how organizations develop AI models

  • Apple
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    HSBC says Apple’s AI fumble may stretch iPhone upgrade cycle

    WhatsApp streamlines in-app support process

    WhatsApp streamlines in-app support process

    Brad Pitt F1, Ocean’s Eleven, hit, blockbuster

    Brad Pitt F1, Ocean’s Eleven, hit, blockbuster

    One of the iPhone 17 Pro colors might literally be Liquid Glass

    One of the iPhone 17 Pro colors might literally be Liquid Glass

    watchOS 26: Four new features your Apple Watch might not support

    watchOS 26: Four new features your Apple Watch might not support

    Kingston XS2000 4TB External SSD review: Features, specs, price

    Kingston XS2000 4TB External SSD review: Features, specs, price

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    This iPhone eSIM app gives you free data in Europe

    9to5Mac Daily: July 18, 2025 – Meta vs Apple, AirPods

    Genmoji in iOS 26: Here’s every new feature coming soon

    Genmoji in iOS 26: Here’s every new feature coming soon

  • ComputerWorld
    Under CISPE pressure, Microsoft opens the door to fairer cloud competition in Europe

    Under CISPE pressure, Microsoft opens the door to fairer cloud competition in Europe

    Wait a minute — developers who use genAI tools are slower?

    Wait a minute — developers who use genAI tools are slower?

    The car as Office: Mercedes integrates Teams, Intune and Copilot

    The car as Office: Mercedes integrates Teams, Intune and Copilot

    How AI is reshaping Slack

    How AI is reshaping Slack

    Hands on: An early look at Comet — and how AI browsers could change the internet

    Hands on: An early look at Comet — and how AI browsers could change the internet

    LLMs bow to pressure, changing answers when challenged: DeepMind study

    LLMs bow to pressure, changing answers when challenged: DeepMind study

    This will be the name of OpenAI’s rumored browser

    This will be the name of OpenAI’s rumored browser

    Rushing into genAI? Prepare for budget blowouts and broken promises – Computerworld

    Rushing into genAI? Prepare for budget blowouts and broken promises – Computerworld

    The simple Android screen app that saves my sanity – Computerworld

    The simple Android screen app that saves my sanity – Computerworld

  • Gaming
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    THIS GAME MADE ME A LITTLE MAD!! | Thymesia | – PART 2

    The Callisto Protocol 5 things We Liked (& 2 Things We Didn’t) PS5 NEW GAMEPLAY

    The Callisto Protocol 5 things We Liked (& 2 Things We Didn’t) PS5 NEW GAMEPLAY

    Gabe Newell says AI tools will result in a ‘funny situation’ where people who don’t know how to program become ‘more effective developers of value’ than those who’ve been at it for a decade

    Gabe Newell says AI tools will result in a ‘funny situation’ where people who don’t know how to program become ‘more effective developers of value’ than those who’ve been at it for a decade

    Starship Troopers: Extermination PS5 Gameplay

    Starship Troopers: Extermination PS5 Gameplay

    I’ve just crowned these Beyerdynamic headphones as the best audiophile closed-back cans, although it’s a shame about the lack of microphone

    I’ve just crowned these Beyerdynamic headphones as the best audiophile closed-back cans, although it’s a shame about the lack of microphone

    As Dusk Falls – My Family | Xbox Game Pass | Cloud Gaming

    As Dusk Falls – My Family | Xbox Game Pass | Cloud Gaming

    Diablo 4 – Patch 1.1 Disaster! Season 1 Delay Demanded by Fans 4 & Review Scores Plummet!

    Diablo 4 – Patch 1.1 Disaster! Season 1 Delay Demanded by Fans 4 & Review Scores Plummet!

    DayZ creator’s monster-hunting survival game gets major new DLC offering brutal endgame challenges with lavish loot: ‘Survival games should be challenging, after all’

    DayZ creator’s monster-hunting survival game gets major new DLC offering brutal endgame challenges with lavish loot: ‘Survival games should be challenging, after all’

    very well thought out review of sonic frontiers

    very well thought out review of sonic frontiers

  • Retro Rewind
    Retro Rewind: Electronic Games April 1995

    Retro Rewind: Electronic Games April 1995

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

    Retro Rewind: Electronic Gaming Monthly Magazine Number 57 April 1994

    Retro Rewind: Blast from the Past – 35 Iconic Commercials of 1988!

    Retro Rewind: Blast from the Past – 35 Iconic Commercials of 1988!

    Retro Rewind: PC World Magazine August 1998

    Retro Rewind: PC World Magazine August 1998

    Retro Rewind: Computer Shopper Magazine September 1997

    Retro Rewind: Computer Shopper Magazine September 1997

    Retro Rewind: PC Magazine December 2015

    Retro Rewind: PC Magazine December 2015

    Retro Rewind: EDGE Magazine RETRO #1: The Guide to Classic Videogame Playing and Collecting

    Retro Rewind: EDGE Magazine RETRO #1: The Guide to Classic Videogame Playing and Collecting

    Retro Rewind: Computer Gaming World Magazine Issue 73 December 1998

    Retro Rewind: Computer Gaming World Magazine Issue 73 December 1998

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

  • Tech Art
    Love In Time Of Quarantine, Nurdwi Subagyo Katong & Friends, Digital Collage, Appropriationism 1

    Love In Time Of Quarantine, Nurdwi Subagyo Katong & Friends, Digital Collage, Appropriationism 1

    How to start a Graphic Design Agency? | How to Start your own Business with Graphic Designing

    How to start a Graphic Design Agency? | How to Start your own Business with Graphic Designing

    Dreamy Dandelions | Adobe Fresco

    Dreamy Dandelions | Adobe Fresco

    Tutorial on how I render/shade hair on ibis paint x! (begginer friendly)

    Tutorial on how I render/shade hair on ibis paint x! (begginer friendly)

    Color Theory for BEGINNERS  + How to ACTUALLY use it in Digital Painting

    Color Theory for BEGINNERS + How to ACTUALLY use it in Digital Painting

    How to Create Augmented Reality for Education

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    VECTOR ART ON PICSART : How to edit vector art on Picsart tutorial ( tagalog )

    VECTOR ART ON PICSART : How to edit vector art on Picsart tutorial ( tagalog )

    Art Comes Naturally in Upstate New York

    Art Comes Naturally in Upstate New York

    Greeting Card Junk Journal: Index Cards & Masking Tape

    Greeting Card Junk Journal: Index Cards & Masking Tape

  • Tech Deals
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    ORICO 1TB External SSD Up to 1050MB/s, Hanging Hole Design Portable Solid State Drive,…

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    ITD ITANDA USB 3.0 Micro Cable, 3.3FT, Heavy Duty High Speed Hard Drive Cable, USB 3.0 A…

    Intel 660p Series M.2 2280 1TB PCIe NVMe 3.0 x4 3D2, QLC Internal Solid State Drive…

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    [USB3.2 Gen2] USB-C+USB-A External SSD 1TB 1,050MB/s for PS5 iPhone15 MacBook iPad Xbox…

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    Stratos Micro Gaming Desktop – AMD Ryzen 7 5700G, 32GB DDR4 RAM, 1TB NVMe SSD,…

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    Asrock Z790PGSONIC Mb Asrock Z790 Pg Sonic R

  • Techs Got To Eat
    Bacon & Spinach Mug Quiche: 3-Minute Gourmet Breakfast

    Bacon & Spinach Mug Quiche: 3-Minute Gourmet Breakfast

    Cheesy Broccoli Rice Mug: 5-Minute Super Comfort Food

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    Top 10 Vegetarian Recipes for 2025: Easy and Nutritious Meals for Busy People

    Bacon Mug Lasagna: 5-Minute Microwave Meat Lover’s Dream

    Bacon Mug Lasagna: 5-Minute Microwave Meat Lover’s Dream

    Bacon Fried Rice Mug: 5-Minute Microwave Meal

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    Bacon & Cheddar Mug Biscuit: 2-Minute Savory Comfort

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    Peanut Butter Banana Mug Muffin: 5-Minute Protein Snack

    Peanut Butter Banana Mug Muffin: 5-Minute Protein Snack

    Oreo Mug Cake: 2-Minute Cookie & Cake Combo!

    Oreo Mug Cake: 2-Minute Cookie & Cake Combo!

  • Tesla
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    BougeRV Anti-Rust Aluminum Roof Basket 47”x40”x8” Lightweight Universal Rooftop Cargo…

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    Ancient Aliens: Ancient Egyptians in Australia (Season 11) | History

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    Drone Strobe Light Anti Collision Multiple Lighting Modes Adjustable for Night Flying – Rechargeable LED Flash Lamp, Fits DJI Neo/Avata 2/Flip/Mini 4 Pro/Mini 3 Pro/2/Air 3S/Mavic 3/2 & All RC Drones

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  • AI
    Artificial Intelligence

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    Artificial Intelligence

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    Artificial Intelligence

    How Rapid7 automates vulnerability risk scores with ML pipelines using Amazon SageMaker AI

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    Artificial Intelligence

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    Artificial Intelligence

    New capabilities in Amazon SageMaker AI continue to transform how organizations develop AI models

  • Apple
    HSBC says Apple’s AI fumble may stretch iPhone upgrade cycle

    HSBC says Apple’s AI fumble may stretch iPhone upgrade cycle

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    WhatsApp streamlines in-app support process

    Brad Pitt F1, Ocean’s Eleven, hit, blockbuster

    Brad Pitt F1, Ocean’s Eleven, hit, blockbuster

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    Genmoji in iOS 26: Here’s every new feature coming soon

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  • ComputerWorld
    Under CISPE pressure, Microsoft opens the door to fairer cloud competition in Europe

    Under CISPE pressure, Microsoft opens the door to fairer cloud competition in Europe

    Wait a minute — developers who use genAI tools are slower?

    Wait a minute — developers who use genAI tools are slower?

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    The car as Office: Mercedes integrates Teams, Intune and Copilot

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    Hands on: An early look at Comet — and how AI browsers could change the internet

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    LLMs bow to pressure, changing answers when challenged: DeepMind study

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    The simple Android screen app that saves my sanity – Computerworld

    The simple Android screen app that saves my sanity – Computerworld

  • Gaming
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    Gabe Newell says AI tools will result in a ‘funny situation’ where people who don’t know how to program become ‘more effective developers of value’ than those who’ve been at it for a decade

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    I’ve just crowned these Beyerdynamic headphones as the best audiophile closed-back cans, although it’s a shame about the lack of microphone

    I’ve just crowned these Beyerdynamic headphones as the best audiophile closed-back cans, although it’s a shame about the lack of microphone

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    As Dusk Falls – My Family | Xbox Game Pass | Cloud Gaming

    Diablo 4 – Patch 1.1 Disaster! Season 1 Delay Demanded by Fans 4 & Review Scores Plummet!

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    DayZ creator’s monster-hunting survival game gets major new DLC offering brutal endgame challenges with lavish loot: ‘Survival games should be challenging, after all’

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    very well thought out review of sonic frontiers

    very well thought out review of sonic frontiers

  • Retro Rewind
    Retro Rewind: Electronic Games April 1995

    Retro Rewind: Electronic Games April 1995

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

    Retro Rewind: Electronic Gaming Monthly Magazine Number 57 April 1994

    Retro Rewind: Blast from the Past – 35 Iconic Commercials of 1988!

    Retro Rewind: Blast from the Past – 35 Iconic Commercials of 1988!

    Retro Rewind: PC World Magazine August 1998

    Retro Rewind: PC World Magazine August 1998

    Retro Rewind: Computer Shopper Magazine September 1997

    Retro Rewind: Computer Shopper Magazine September 1997

    Retro Rewind: PC Magazine December 2015

    Retro Rewind: PC Magazine December 2015

    Retro Rewind: EDGE Magazine RETRO #1: The Guide to Classic Videogame Playing and Collecting

    Retro Rewind: EDGE Magazine RETRO #1: The Guide to Classic Videogame Playing and Collecting

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    Retro Rewind: Computer Gaming World Magazine Issue 73 December 1998

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

    Retro Rewind: Electronic Gaming Monthly Magazine Number 55 February 1994

  • Tech Art
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    Love In Time Of Quarantine, Nurdwi Subagyo Katong & Friends, Digital Collage, Appropriationism 1

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    How to start a Graphic Design Agency? | How to Start your own Business with Graphic Designing

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Home ZDNet

This Sony Bravia is my pick for best TV for the money – and Best Buy has every size on sale

ZDNet by ZDNet
February 9, 2025
in ZDNet
Reading Time: 10 mins read
125
A A
0

2025-02-09 19:18:00
www.zdnet.com

Sony Bravia X90L TV with bright flowers on screen

Jason Hiner/ZDNET

What’s the deal?

Best Buy has slashed the price tag on each Sony Bravia X90L size option. The 55-inch display has gone from $1,170 down to $850, while the 85-inch TV is now $1,600 instead of $2,000.

Also: The best early Presidents’ Day tech deals live now: Amazon, Walmart, Best Buy, and more


Why this deal is ZDNET recommended

  • What the Sony Bravia X90L lacks in eye-popping specs, it more than makes up for in real-world picture performance and Sony upscaling technology, which delivers great video for movies, sports, cable, and streaming.
  • Regarding the features you’ll love for daily use, the X90L has an excellent remote that feels premium, is just the right size, includes backlighting, and has a good balance of just the right number of buttons. The X90L also has Google TV built-in.
  • The closest rivals to the Bravia X90L are the TCL QM8 and the Hisense U8 Series, both of which cost a little less than the Sony and have impressive specs.

The Sony Bravia X90L is one of our picks for the best Sony TVs you can buy, and for good reason. Its color accuracy, precision brightness, 120Hz smooth motion, and 4K image processing make it one of our most recommended TVs you can buy. I also consider it one of the most underrated TVs available. And with the 2025 TVs soon hitting the market, you can save on just about every size of this excellent 2023 model, from $200 off the 65-inch to $3,000 off the 98-inch. 

I’ve seen all of the best 2024 TVs from Sony, Samsung LG, TCL, and Hisense as well as several events since then. When I had to replace an 8-year-old 55-inch TCL TV that died, I chose a 65-inch Sony X90L because I think it has the best picture for the money right now and comes with a couple of extra advantages.

Also: I changed these 5 TV settings to quickly (and easily) improve its picture quality

While the Sony Bravia XR X90L doesn’t blow you away on the spec sheet — it’s an LED TV with a full-array backlight — the real-world performance and usability make it one of the best buys on the market, based on ZDNET’s testing. This Sony TV is technically in the same category as two of its popular rivals: the TCL QM8 and Hisense U8K. 

However, while those are Mini LED TVs and look like they should be better TVs on paper, the Sony X90L has better color accuracy, plenty of brightness, and a nicer remote than either the TCL or Hisense TVs (although recent models are starting to emulate the Sony remote). All three TVs cost around $1,000 ($900 to $1,300 steet price) for a 65-inch, and the Sony is the best among the three. 

Since Sony has had a long partnership with Google, the X90L also has an excellent implementation of Google TV. This makes the X90L’s software interface much friendlier to use than Samsung’s Tizen and LG’s webOS, which can be overly complicated and frustrating to navigate.

With the X90L, you also get Sony’s excellent picture processing to upscale content to 4K, which is especially helpful if you’re watching older content or YouTube videos, and it’s stronger than anything offered by Hisense and TCL. And if you’re looking for a TV to watch movies, the X90L nearly rivals expensive OLED and high-end QLED TVs that cost almost twice as much. If you upgrade from a TV that is at least 4-5 years old, you will be blown away by the picture quality of X90L — and it will require a lot less tuning out-of-the-box than other TVs.

Also: Two flagship LG OLED TVs released at CES 2025: Specs, best new features, and more

Sony has the most advanced picture processing of all five major TV brands. That means it doesn’t oversaturate and overbrighten the image the way Samsung, LG, TCL, and Hisense models sometimes do. Again, that means Sony TVs often have a better picture than higher-spec’d rivals from budget TV makers (Hisense and TCL) and can often compete with more expensive models from premium vendors like the aforementioned Samsung and LG. 

For gamers, this TV has a dedicated game mode, HDMI 2.1, VRR, and Auto HDR Tone Mapping when connected to the Sony PS5. It also has a game menu so that you can fine-tune the settings to your preferences.

Sony Bravia X90L 98 inch TV

Adam Breeden/ZDNET

The Sony X90L isn’t as bright as its Mini LED rivals from TCL and Hisense — or even its 2024 successor, the Sony Bravia 7 — but it still takes advantage of Sony’s advanced backlight system to brighten specific parts of the image. It also does an excellent job of revealing the details in the shadows of dark movies and shows. I’m using the X90L in a bright room and have never had an instance where I wished the picture was brighter.

Of course, Sony’s products often carry a 10% to 20% price premium because of the Sony brand name, so it’s important to look for sales and deals like the ones we’ve highlighted from Best Buy, Amazon, or others. 

If you have a little more to spend, I’d recommend upgrading to an OLED because the Sony A80L, the Samsung S90C and the LG C3 are all 2023 TVs you can pick up on sale. The cheapest among these is the 42-inch LG C3, which costs about $925.

Deals are subject to sell out or expire at any time, though ZDNET remains committed to finding, sharing, and updating the best product deals for you to score the best savings. Our team of experts regularly checks in on the deals we share to ensure they are still live and obtainable. We’re sorry if you’ve missed out on this deal, but don’t fret — we’re constantly finding new chances to score savings and sharing them with you at ZDNET.com. 


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