Has Apple become addicted to ‘No’? – Computerworld

It is also worth thinking about retention at this point. 

Keep them keen

Several pieces by Mark Gurman in recent years tell us that in many cases, people Apple has hired on the purchase of their companies have subsequently jumped ship, as they did not find their happiness. If that is the case, that’s a problem that needs to be fixed; it suggests at least some of the assumptions the company has concerning how it works with its employees must be challenged, and new ways found to ensure acquired staffers actually want to stick around. 

Apple has tried stock options to boost retention. That’s not enough. Money helps, but as Maslow says, agency and empowerment are more important. Steve Jobs understood this, saying during his last D: All Things Digital interview in 2010, “If you want to hire great people and have them stay working for you, [you] have to let them make a lot of decisions and you have to be run by ideas, not hierarchy…. The best ideas have to win — otherwise good people don’t want to stay.” 

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