Apple pushed Wallet notifications with F1 offer, sparking backlash

Apple has a big-budget Hollywood blockbuster coming to theaters this weekend—F1 The Movie—and your iPhone’s Wallet app might have just told you about it. Here’s why this is causing backlash.

Apple Wallet offer for F1 The Movie prompts advertising complaints

Apple makes products people love, like the iPhone, iPad, and Mac. And the company also now makes film and TV, most of which lives on Apple TV+.

But this weekend, Apple is launching its biggest theatrical swing ever: F1 The Movie.

Unsurprisingly, Apple’s marketing team has been pulling out all the stops to promote F1 in hopes of a successful opening weekend.

But one recent move took things a step too far for some.

Apple’s Wallet app sent push notifications to iPhone users promoting an Apple Pay offer for F1.

The deal lets you save $10 on purchases or two or more F1 tickets. It’s available through Fandango when using the code APPLEPAYTEN.

Many users aren’t thrilled to get advertised to through their Wallet app, however.

TechCrunch documented several examples of user complaints, and there are plenty more to be found on social media.

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