Loewe’s latest OLED TV comes in a huge size and a huge price tag

German luxury AV brand Loewe has taken the covers off its latest TV, and the covers are rather large considering the size of this TV.

Joining the brand’s Stellar range of TVs is a new 97-inch OLED monster, and as you can imagine, the asking price is just as big at €29,999 / $29,999.

Luxury performance at a big price

What you do get for the money is a design that’s unique to Loewe. Assembly of the panel and screen is done at the firm’s production facility in Kronach, Germany; with the OLED panel supplied by LG Display. It’s very rare that LG Display hand over the OLED glass to another company on its own.

The design features a brushed alumnium frame with “precision diamond-cut edges”, and a rear panel that’s made from real aluminium.

There’s a wall-mount that’s hidden in the rear that extends from the back and allows for an almost flush fit against the wall. The integrated stand swivels the TV in case your view is blighted by some pesky sunlight coming through the window.

The bottom of the TV also has Loewe’s built-in magic light, that’s similar to Philips’ Ambilight and produces lighting animations that can be customised via the menu. If it’s distracting, it can be completely deactivated.

There’s support for all four main HDR formats, including Dolby Vision IQ and HDR10+, with Loewe claiming that the Stellar “meets all picture and colour standards” for the most immersive viewing experience.

The interface is powered by the VIDAA platform but branded as Loewe OS9, which includes all the UK catch-up apps and the paid for apps such as Netflix and Disney+; and features a Cloud Gaming section with support for apps such as Blacknut and Boosteroid. It looks very similar to Samsung’s own Gaming Hub.

Another feature that seems inspired by Samsung is the Art Mode, which turns the TV into a painting when in standby mode. Smart home features come in the form of Matter support, while streaming across the home is possible via Miracast and AirPlay 2.

The Loewe Stellar 97 dr+, to give it its full name, goes on sale July 2025 from selected specialist retailers.

Meet the Anker 20W USB C Power Strip, the ultimate desk power solution! With 9,659 ratings and a stellar 4.6 out of 5 stars, it’s a trusted favorite for its reliability and performance. Over 3K+ units were bought in the past month!

This compact power cube features 3 AC outlets, 2 USB-A ports, and 1 USB-C port to power everything on your desk with ease. Equipped with a 7-point safety system, including fire resistance, circuit-overload protection, and short-circuit protection, it gives you peace of mind. Plus, enjoy super-fast charging for your devices.

Grab this versatile power strip for only $13.99. Buy Now on Amazon!

Help Power Techcratic’s Future – Scan To Support

If Techcratic’s content and insights have helped you, consider giving back by supporting the platform with crypto. Every contribution makes a difference, whether it’s for high-quality content, server maintenance, or future updates. Techcratic is constantly evolving, and your support helps drive that progress.

As a solo operator who wears all the hats, creating content, managing the tech, and running the site, your support allows me to stay focused on delivering valuable resources. Your support keeps everything running smoothly and enables me to continue creating the content you love. I’m deeply grateful for your support, it truly means the world to me! Thank you!