Steam updates Daily Deal program with more metrics

Valve has pushed out a new update to Steamworks that provides developers with more information on Steam’s Daily Deals program.

Studios now get a post-promotion recap on their dashboard that shows revenue earned and impressions made during the sale, in an effort to “make it easier for them to see how well their game did during the Daily Deal featuring.”

There’s also a log for past promotions that features its own revenue and traffic reporting. If multiple games were featured in a Daily Deal, or one game had multiple purchase options (like a deluxe edition), those are individually featured in the breakdowns.

Finally, the Daily program will now include six spots, up from the previous four. According to Valve, the four spots “let Steam better match the right game with the right player,” which it wants to continue. “This lets us shine a spotlight on more games while giving us a deeper pool of offers to select from and connect with the right user as they view the homepage and any other locations where the Daily Deal appears.”

In its FAQ, Valve explained the six Daily Deals will continue to run through the prioritization algorithm that looks at a player’s games and matches them with the current Daily set. The promotions and their order on the homepage will still vary “depending on the games that person plays.”

How Steam’s Daily Deals fared in 2024

Along with the new Steamworks update, Valve shed some information on Daily Deals’ performance in 2024. Throughout the year, the program featured 2,843 games from 1,160 developers spread across studios in “68 different countries around the world.”

The largest multi-game sale event was reportedly the Czech & Slovak Games Week, which featured 277 games, including Heist Geist, Day Z, and Arma III.

Metrics-wise, every game featured in a deal throughout 2024 typically received “over 10 million impressions” on Steam. 87 percent of featured games made their program debut this year, either as new releases or titles included because of updates made to Daily Deals. And in terms of revenue, Daily Deal titles would earn “anywhere from ~$10,000 to $2,000,000.”

Changes were also introduced, such as letting developers schedule when their game gets include in a Daily Deal.

More information on Steam’s Daily Deal changes can be read here.

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